Suyash Srivastava

Data driven leader with 5+ years in product management in BFSI & Pharma distribution. Currently owning the product roadmap for scaling the health insurance marketplace for India’s leading insurance distributor, overseeing end-to-end product lifecycle across a 15-member cross-functional team of product, design, tech, sales, marketing & operations stakeholders. Previously, led marketing & business strategy for an oncology product & co-founded a kiosk creation startup in the BFSI sector.

Senior Product Manager at Turtlemint, Mumbai (since Oct 2022)

• Launched two industry-first features for agents by managing end-to-end product lifecycle from opportunity identification, user requirement scoping, user story articulation, feature development to GTM strategy, thus increasing product adoption by 42%
• Influenced senior leadership to negotiate for common KYC service with insurers, reducing tech efforts & dependencies by 70% and ensuring timely compliance with new regulations
• Designed a KYC service by conducting extensive customer research, having 30% less failure rate than competition & OEMs
• Influenced senior tech stakeholders to create integration workflow tool, which reduced product integration TAT by 50%

Product Manager at Turtlemint, Mumbai (Aug 2021- Sept 2022)

• Managed end-to-end API integration lifecycle for 6 indemnity products to ensure on-time delivery to 3 SaaS clients
• Partnered with marketing on various cohort-based experiments, improving user acquisition by 2X inside 6 month
• Reduced user churn by 14% thru gamifyingcommissions earned; Feature led to 25% improvement in quote to buy funnel

Product Marketing Manager at Merck Group, Mumbai (May 2020- July 2021)

• Aligned sales & SME teams to conduct knowledge sessions for top 5 accounts, regaining 20% lost share from previous year
• Launched 2 consumer websites on World Cancer Day by running a Youtube campaign to drive up disease awareness
• Managed entire transition of co-pay program from vendor to in-house by collaborating with tech, HR, compliance, sales & legal teams, reducing overall marketing operations cost by 17% for entire oncology division
• Partnered on new product launch with compliance, sales & finance by devising new co-pay program for top accounts

Co-founder at Amical Consultancy Services, Noida (Oct 2016- March 2019)

• Launched asimplified version of kiosk banking interface of PSUs, which helped in onboarding 8000 kiosks in North India
• Launched cross-sell products like travel booking on banking interface, leading to 32% increase in per kiosk contribution
• Aligned senior local banking authorities to conduct kiosk trainings, leading to 60% reduction in customer grievances

Analyst at WNS Global, Noida (July 2016- September 2019)

• Devised attribute-based forecasting model for pricing strategy for the US Diabetes Market for a Fortune 500 Pharma client
• Defined market opportunity via competitive landscape reports for the European Neurology market for a Fortune 50 Pharma client

1. PGP from ISB Hyderabad (April 2019- March 2020)

2. B.Pharm (Hons) from BITS Pilani (Aug 2010- June 2014)