Swati Taneja

As a competent and astute Digital Marketing Expert and Business Transformation professional, I uphold a comprehensive career trajectory of 10+ years in steering exponential business growth through rendering a digital vision, formulating innovative strategies, and leading end-to-end establishment of e-commerce and online business verticals from scratch. I create innovative marketing tactics with a fresh perspective to support the management initiatives, business objectives, and goals leading to sky-rocketed revenue and paramount brand position.

I currently serve as a BU Head – Online Business (India & US) for Kerala Ayurveda Ltd. Within the scope of my present role, I am accountable for superintending the digital transformation initiative and the multi-faceted aspects of the generation of content, blogs, and social media marketing action plans in alignment with the long-term goals of the organization. I conduct deep-rooted research based on the current market trends, competitor analysis, and consumer behavior to provide superior digital experiences for customers in the ever-evolving scenario.

Coming to my academic credentials, I am pursuing Micromasters in Business Management Program for Executives from IIM Bangalore (2022). I also completed B.Tech. – Electronics & Communication from N.C. College of Engineering, Kurukshetra University (2011) along with Digital Marketing Masters certification from Digital Vidya (2016). Additionally, I hold many other certifications as well including Google Analytics Certification and SEMRush Certification for SEOs.

I have been recognized for my exceptional performance numerous times including receiving the IDMA Silver Award for SEO and the Amazon “Most Innovative Store of The Year Award”. Over the years, I have a track record of coordinating with the C-Suite.