Sweta Singh

I am a marketing professional with a demonstrated history of excelling in Marketing Management for the Tech and Service Industry

In my current role as a Marketing Analyst at Deloitte USI, I am responsible for developing and executing effective go-to-market strategies. I have also generated and analysed reports to track marketing progress and ROI on key initiatives, and worked on operational and admin aspects of campaigns such as collateral and thoughtware development, internal and external communications, content development for social media, emails, blogs, web-pages, etc. I have also supported and delivered external events, including partner, industry, and customer events, to increase market visibility to build sales pipeline and gain market share.

My previous experience at HCL Tech, where I spearheaded multi-channel marketing strategy for demand generation, brand visibility, and deal pursuit success for HCL's Financial Services clientele in North America, has allowed me to influence business worth TCV USD XXX Mn+ through successful marketing interventions.

With a PGDM in Marketing and a Bachelor's degree in Commerce (Hons.), I have a solid academic foundation in marketing. I possess expertise in marketing strategy, campaign management, and data analysis. My academic achievements, including distinctions in both degrees, demonstrate my dedication to excellence. I am a marketing professional with a strong academic track record and the skills to drive success in any marketing role