beBee background
Marketing / Advertising / Public Relations
Tanaya Doshi

Tanaya Doshi

Product Manager I Innovation I Business Strategy
Pune, Pune


About Tanaya Doshi:

As the Vice President of Product Strategy at Taxsutra, a leading B2B media start-up in India, I am responsible for creating and launching new products that serve the needs of professionals in the fields of tax, law, and accounting. With over seven years of experience in strategy, product management, innovation, and stakeholder management, I have successfully developed and launched three new products in the past three years: Taxsutra Learning Hub, an e-learning venture; Greentick, India's first accounting research platform; and JobJet, an exclusive job listings page.

I am a Chartered Accountant by qualification, and have completed a certification course in Strategic Management and Leadership from the London School of Economics. I am passionate about applying my skills and knowledge to solve complex problems and create value for my users and organization. I enjoy working with cross-functional teams and collaborating with experts and partners across various domains. I am also an avid traveler and a swimming enthusiast.


Vice President - Product Strategy at Taxsutra

•Owned the end to end development and launch of three new products; Ed-Tech (E-Learning venture involved in tax, law & accounting space), India’s First Accounting Research Platform (Greentick) & JobJet (exclusive job listings page for tax, law & accounting professionals) right from the stages of ideation, conceptualization, preparation of blueprint, identifying problems and future opportunities, competitor analysis, go-to-market & revenue strategy within a specified timeframe.

•Formulated feasible product solutions collaboratively with teams across various business functions such as marketing, editorial/content, technology, design, business development to ensure timely delivery in alignment with vision of product.

•Devised effective pricing models by creating differentiated subscription packages & cross-selling strategies.

Skills: Problem Solving · Oral Communication · Passionate about Work · Analytics · Business Planning · Strategic Thinking · Product Vision · Strategy · Analytical Skills · Product Operations · Go-to-Market Strategy · Wireframing · Strategising · Product Development · Strategic Planning · Product Road Mapping · Market Analysis · Team Management · Stakeholder Management · Product Management · Business Strategy · Product Innovation · Entrepreneurship


Chartered Accountant (Institute of Chartered Accountants of India) - 2011 to 2015

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