Vanika Sumbly

As a marketing professional with roots in both India and the UK, I bring a unique global perspective and a killer toolkit spanning political, automotive, fashion and cultural industries, carefully acquired over 4 years. My approach isn't just about executing campaigns—it's about crafting narrative-driven experiences that make audiences sit up and take notice.

From managing ₹10-crore influencer campaigns to building SEO strategies from scratch and driving killer engagement metrics, I love turning raw data into marketing gold. I seamlessly blend owned, earned, and paid media strategies, leveraging advanced tools such as GA4, Meta/Google Ads, ahrefs, SalesForce, Mailchimp to unlock unprecedented brand growth. 

I enjoy creating compelling narratives that transform casual browsers into brand advocates. Whether working with e-commerce brands in Dubai, a music festival in Singapore, the biggest political party in India or a premium craft gin brand based out of an island in Scotland, I architect marketing experiences that deliver measurable, high-impact results.

Cross-functional team leadership is where I truly shine. I build and inspire marketing squads that don't just meet objectives—they redefine them. My approach combines strategic thinking, technical proficiency, and a relentless drive to push marketing boundaries.

Should any of this pique your interest, I would love to talk more about how I synthesize market research, emerging trends, and actionable data insights into a story that converts. 

University of Strathclyde, United Kingdom                              

January 2022

MSc. Marketing

Grade: Passed with merit

Activities and societies: Class representative for MSc. Marketing 2022

- Worked with a range of clients from European pet brands to Scottish heritage museums developing communications plans, branding charters, crisis communication strategies, etc. Most notably, I worked with an island-based craft gin brand looking to launch a brand new gin. I led a team of three for this project which involved market research, data collection and statistical analysis to produce a 15,000-word document listing key recommendations for the launch. As a result, I was offered a job on the team! 

- My master's research adopted a phenomenological approach to understanding the impact of brand humanisation, as seen on social media, on customers’ brand perception and purchase decisions. This involved purposive sampling, semi-structured interviews, extraction of themes and structuring those themes into a framework.