Vinayak Sikka

As a Business Analyst and Data Specialist, I led automation and analytics projects across finance and digital marketing domains. At Generali Employee Benefits (Luxembourg), I developed Power BI dashboards integrating Rydoo and BigQuery data to analyze reimbursements and cash flows, enhancing budget planning and financial decisions. I spearheaded a Power Apps-based invoice automation platform, reducing processing time by 90%, and built an Excel Macro solution for liquidity tracking, improving fund approval workflows. I also validated SAP FICO ledger data to support accurate month-end closures. At Vdx.tv (Noida), I optimized digital ad campaigns by analyzing performance metrics (CTR, CPC, conversions), built real-time dashboards in Power BI and Excel, and contributed to audience segmentation and A/B testing to improve targeting and ad effectiveness.

MSc. Business Analytics – NEOMA Business School, France (2022–2023)
Gained advanced expertise in data analytics, financial modeling, and business intelligence. Developed hands-on skills in SQL, Python, Power BI, and applied analytics to real-world business problems.