vion fernandes

I am a dedicated digital marketing professional with expertise in SEM (Google Ads), SEO, SMM, and data analysis. Holding a BBA in Marketing and currently pursuing a Master’s in Business Analysis, I bring practical experience in keyword research, campaign management, and optimizing digital strategies. My skills in market research, social media management, and driving measurable results make me an asset to any team. I’m committed to using my knowledge and creativity to help businesses grow and succeed in today’s competitive market.

Mibo Health and Happiness Care 

Digital Marketing Executive

Managed and optimized Google Ads (PPC) campaigns to enhance brand visibility, drive targeted traffic, and maximize ROI. Executed paid advertising strategies across Google Ads and social media platforms for lead generation and conversions. Conducted in-depth keyword research using SEMrush, Ahrefs, and Google Search Console to identify high-performing keywords for SEO, PPC, and social media ad campaigns. Developed and implemented SEO strategies to improve website rankings, increase organic traffic, and boost online visibility. Managed social media accounts (Facebook, Instagram, LinkedIn) using Hootsuite, curating engaging content, growing follower base, and increasing engagement. Created marketing collateral (posters, banners, ads) using Adobe Photoshop, Illustrator, and Canva to enhance branding and marketing efforts. Produced high-quality photography and videography content for digital campaigns, ensuring strong visual appeal and audience engagement. Analyzed campaign performance using Google Analytics, Google Search Console, and SEMrush, making data-driven adjustments to optimize results and improve ROI. Edited short-form video content using CapCut for engaging social media campaigns and brand storytelling

MBA in Business Analytics

Manipal Academic of Higher Education