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Yogiraj Mishra

Yogiraj Mishra

Digital Marketing Lead

Marketing / Advertising / Public Relations

Raipur, Raipur district

Social

About Yogiraj Mishra:

AI-first Growth Marketing Leader with 12+ years of experience building scalable digital
acquisition engines, crafting compelling brand identities, and driving market conquest across
SaaS, EdTech, B2B platforms, and the EV/mobility sector. Proven track record as an architect of
brand and driver of demand, with deep expertise in performance marketing, paid search
strategy, conversion funnel engineering, and SEO-driven growth.
Extensive experience managing global digital marketing campaigns across Google Ads, Meta
Ads, LinkedIn Ads, and programmatic channels. Highly skilled at defining marketing budgets,
managing agencies, and designing go-to-market (GTM) strategies that build brand love and
generate qualified leads. Experienced in building and mentoring multidisciplinary marketing
teams, collaborating with engineering, product, and sales to build high-performance growth
systems and seamless customer journeys from awareness to purchase.

Experience

AI-first Growth Marketing Leader with 12+ years of experience building scalable digital
acquisition engines, crafting compelling brand identities, and driving market conquest across
SaaS, EdTech, B2B platforms, and the EV/mobility sector. Proven track record as an architect of
brand and driver of demand, with deep expertise in performance marketing, paid search
strategy, conversion funnel engineering, and SEO-driven growth.
Extensive experience managing global digital marketing campaigns across Google Ads, Meta
Ads, LinkedIn Ads, and programmatic channels. Highly skilled at defining marketing budgets,
managing agencies, and designing go-to-market (GTM) strategies that build brand love and
generate qualified leads. Experienced in building and mentoring multidisciplinary marketing
teams, collaborating with engineering, product, and sales to build high-performance growth
systems and seamless customer journeys from awareness to purchase.

Education

EDUCATION
Bachelors in Journalism and Mass Communication | 2013 - 2016 Sikkim Manipal University
 

CERTIFICATIONS
Google Certifications: Search Ads 360, Creative, Campaign Manager 360, Display & Video
360, Mobile Experience, Google Analytics Shopify Certification Link for All Other Certifications
with licenses 

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