- Bachelor's degree, preferably in Engineering, operations management, information systems
- At least 5 years' hands-on experience with leading the execution of complex commercial operations programs, using a wide variety of tools and technologies (Veeva, SFMC, Adobe)
- Recent experience of at least 1-2 years with integrating AI/ML-driven recommendation engines to automate these operations (working closely with data science and IT groups)
- At least 3+ years with project/program management delivery accountability
- Significant hands-on experience of the digital marketing ecosystem (customer data, analytics, content creation and management, A/B testing etc)
- Strong understanding of how technology-driven data management and analytics drive better personalized marketing campaigns.
- Experience, with certifications, of leading project management on large marketing programs in Agile/Scrum setups, using JIRA or other relevant platforms.
- Strong communication and change management skills to enable successful delivery in a dynamic environment.
- MBA or master's degree in business specializations, esp. in Operations and/or Marketing
- Advanced certifications in Process Improvement (Lean Six Sigma etc)
- Product development leadership in digital marketing operations and/or personalization
- Prior experience with executing (and managing) US pharmaceutical digital marketing operations (how emails, web, P2P channels are used for marketing to doctors) and specific services (Epocrates, Medscape, Doximity etc), either with an agency or through in-house service centers
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IBU Omnichannel Operations – ES + Config BU Lead - Bengaluru, India - Lilly
Description
We're looking for people who are determined to make life better for people around the world.
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease. We're looking for people who are determined to make life better for people around the world.
As Lilly strives to achieve these objectives, we have embarked on building and in-housing a state-of-the-art "next-best action recommendation engine" platform to enable more agile sales and marketing operations. This platform will
ingest a wide variety of data sources,
run advanced personalized marketing models
and integrate seamlessly with all other Lilly SF and marketing operations platforms to provide recommendations on "what should we do next" to the sales and marketing teams at the individual doctor level, enabling better decision making and improving customer experience.
As part of this team, we are excited to welcome professionals interested in driving cutting-edge technology-driven business operations, with a focus on quality assurance and continuous improvement. This team will be responsible for operating the omnichannel recommendation engine platform (ZAIDYN) which will drive SF and marketing campaigns for IBU Eli Lilly.
Mandatory Requirements:
Technical and behavioral skills/qualifications:
Preferred qualifications:
Note: When applying internally for a position your current supervisor receives notification that you have applied to the position. We encourage employees to discuss the opportunity with their supervisor prior to applying.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
#WeAreLilly
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
#WeAreLilly
