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    • Performance Marketing Manager - Noida - Acadecraft

    Acadecraft
    Acadecraft Noida

    3 weeks ago

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    Description

    Acadecraft Overview

    We are a leading content development organisation in India, established in 2011. Our mission is to provide state-of-the-art learning and content solutions to diverse clients worldwide.

    We bridge learning gaps through enriched learning experiences by ideating, developing and delivering eLearning and content solutions that meet every client's requirements and challenges.

    Job Description: Performance Marketing Manager

    This role requires a strategic thinker with a strong analytical mindset, excellent communication skills, and a proven track record of successful paid marketing campaigns.

    Main Responsibilities:

    • Develop, implement, and manage comprehensive paid marketing campaigns to drive app installs, user engagement, and overall growth.
    • Collaborate with cross-functional teams to ensure paid marketing initiatives align with broader marketing and business objectives.
    • Plan, execute, and optimise paid campaigns across platforms like Facebook, LinkedIn, Instagram, X (formerly Twitter), and other relevant channels.
    • Conduct tests, analyse performance data, identify trends, and apply insights to manage budgets effectively and achieve campaign objectives.
    • Track, report, and analyse campaign performance metrics, including website analytics and PPC initiatives.
    • Manage campaign expenses, ensure budgets are adhered to, estimate monthly costs, and address any discrepancies.
    • Optimise ad copy and landing pages for improved paid search engine marketing results.
    • Perform ongoing discovery, expansion, and optimisation of paid keywords to enhance campaign performance.
    • Research and analyse competitor advertising strategies to refine campaign approaches and create engaging ad copy.
    • Take responsibility for achieving aggressive performance targets across campaigns, platforms, and regions, with a strong focus on ROI and core KPIs.
    • Monitor and analyse key performance indicators (KPIs) to assess campaign effectiveness and implement data-driven adjustments for continuous improvement.

    Requirements:

    • Relevant Experience: Min 2 years as a proven experience as a Performance Marketing Manager or in a similar role.
    • Hand-on experience in campaigns and up-to-date with the latest trends and best practices in search engine marketing and social media marketing.
    • Very strong keyword research skills and digital marketing practices.
    • Ability to write compelling, clear, concise search ad copies and an understanding of online marketing in general.
    • Excellent communication, interpersonal, presentation, and negotiation skills.
    • Ability to learn new tasks and concepts quickly.
    • Self-motivated team player with the ability to work independently.
    • Open to challenges, flexible handling multiple projects, self-motivated, should be able to handle pressure.

    About Acadecraft

    We serve customers from every industry sector. Acadecraft recruits and retains the best talent by empowering its employees to develop personal and professional goals.

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