Marketing Executive - Kochi, India - Webandcrafts

Description

Marketing Executive (Exp:4+year)

Key Responsibilities

1. Help create strategies for social media campaigns and brand awareness
2. Help manage social media channels & respond to social media activities & communications.
3. Manage our content calendar for social media & other channels.
4. Creating engaging content for social media channels, blogs, PR articles, emailers, etc. that build meaningful connections and encourages audience interaction.
5. Plan & assist in the execution of our digital marketing and advertising campaigns, promotions for lead generation.
6. Analysis of campaign Performance Reports, Google Analytics, Google Search Console.
7. Collaborate in brainstorming new and creative growth strategies.
8. Collaborate with the SEO team to help optimize the website to rank better in search engines.


Qualification / Requirements:
1. Graduate or postgraduate in marketing, communications, or relevant field.
2. 4+ years of experience in the field of Marketing
3. Proficiency in MS Excel, Word, and PowerPoint.
4. Basic knowledge about popular tools (Google ads, google analytics, social media tools, scheduling tools).
5. Ability to think creatively and to identify and rectify the problems.
6. Basic knowledge in HTML/CSS.
7. Excellent written and verbal communication skills with good content writing ability
8. Ability to work in a fast-paced, high- pressure environment.