Lead Digital Marketing - Agra - confidential

    confidential
    confidential Agra

    6 days ago

    Full time ₹1,200,000 - ₹3,000,000 (INR) per year *
    Description

    We are seeking a seasoned and dynamic professional to join our team as a Lead Digital Marketing. In this leadership role, you will be responsible for developing and executing comprehensive digital marketing strategies, overseeing a team of digital marketers, and driving the overall online presence and performance of our brand. The ideal candidate will have a proven track record of success in digital marketing, strategic thinking, and the ability to lead and inspire a high-performing team.

    Roles and Responsibilities:

    1. Strategy Development:

    • Develop and execute comprehensive digital marketing strategies aligned with business goals.
    • Stay abreast of industry trends and emerging digital marketing technologies to ensure a competitive edge.

    2. Team Leadership:

    • Lead and mentor a team of digital marketing professionals.
    • Foster a collaborative and innovative team culture.

    3. Campaign Management:

    • Oversee the planning, execution, and optimization of digital marketing campaigns across various channels such as SEO, SEM, social media, email, and content marketing.
    • Ensure campaigns are aligned with brand messaging and objectives.

    4. Performance Analysis:

    • Utilize analytics tools to monitor and analyze the performance of digital marketing campaigns.
    • Provide insights and recommendations for continuous improvement.

    5. Budget Management:

    • Manage digital marketing budgets effectively, ensuring optimal allocation for maximum ROI.
    • Monitor spending and adjust budgets based on performance trends.

    6. Cross-Functional Collaboration:

    • Collaborate with cross-functional teams, including sales, product development, and IT, to align digital marketing efforts with overall business objectives.
    • Coordinate with external agencies and partners as needed.

    7. Brand Building:

    • Drive brand awareness and loyalty through effective digital marketing strategies.
    • Ensure brand consistency across all digital channels.

    Qualifications:

    1. Education:

    • Bachelors degree in Marketing, Business, or a related field. Masters degree is a plus.

    2. Experience:

    • Minimum of years of experience in digital marketing with a proven track record of success.
    • Previous experience in a leadership or managerial role.

    3. Strategic Thinking:

    • Ability to think strategically and develop innovative digital marketing strategies.

    4. Team Leadership:

    • Demonstrated ability to lead, mentor, and inspire a team of digital marketing professionals.

    5. Analytical Skills:

    • Strong analytical and data interpretation skills for performance analysis and decision-making.

    6. Communication Skills:

    • Excellent written and verbal communication skills.
    • Ability to communicate complex digital marketing concepts in a clear and concise manner.

    7. Adaptability:

    • Ability to adapt to changes in the digital marketing landscape and implement best practices.
    * This salary range is an estimation made by beBee
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