Head - Marketing - Facility Management Services (10-15 yrs) - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    3 weeks ago

    Iimjobs background
    Full time
    Description
    Head- Marketing (Facility Management) B2B


    Responsibilities:
    Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

    • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and publicfacing communications, including print, digital, and video assets.
    • Conceptualize and execute multichannel campaigns across the prospect and customer/partner lifecycle, ensuring the alignment of communications and messaging across all channels.
    • Conceptualize and execute thought leadership campaigns across the relevant media & publication houses
    • Site branding being one of the key aspects of delivery
    • Align content with agencies to max SEO; Track Website traffic, bounce rate and provide insights on continual improvement
    • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
    • Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
    • Manage the budget of the marketing department and make sure the budget spent is delivering a return on investment.