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  • Performance Marketing Fresher - Chennai - Profitcast Growth Marketing Agency

    Description

    We are looking for a Performance Marketing Fresher who is sharp, analytical, and eager to learn how to run high-performing ad campaigns on Meta, Google, and other paid platforms.

    This role is ideal for someone who enjoys numbers, creativity, and problem-solving, and wants to build a strong foundation in digital advertising.

    Responsibilites


    • Assist in setting up Meta Ads and Google Ads campaigns across multiple industries
    • Research target audiences, interests, demographics, and competitor ads
    • Write ad copies, headlines, hooks, and variations for testing
    • Coordinate with designers and video editors to produce ad creatives

    Monitor daily performance metrics:
    CPC, CTR, CPM, CPL, ROAS


    • Prepare structured performance reports for clients and internal reviews
    • Analyse campaigns to identify what worked, what didn't, and why
    • Help manage lead forms, landing page flows, and WhatsApp/CRM integrations
    • Support optimisation tasks such as budgeting, audience refinement, and creative testing
    • Maintain campaign sheets, naming conventions, and internal trackers
    • Perform regular A/B tests and document outcomes for learning
    • Stay updated on platform changes, ad trends, policies, and new features
    • Follow Profitcast's internal SOPs for campaign setup, optimisation, reporting, and client communication
    Show more Show less

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