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Digital Marketing Executive - Surat, India - Pulse Solutions

Pulse Solutions Surat, India

1 week ago

Full time

Candidates Profile

The candidate will be responsible for developing and implementing our SEO strategy.

Expert with wide experience in SEO & SEO Tools.
Minimum 2 years of relevant experience in SEO.
Building backlinks for SEO rankings.
Knowledge of Google Analytics and Webmaster tool
Knowledge of promotions on Google/Yahoo/Bing.
Understanding of Search Engine spider behavior.
The candidate will be responsible for planning and implementing various off-page optimization strategies.
Strong writing & communication skills.
Ability to use statistical analysis reporting tools.
Work with content and creative teams to execute recommendations.

Job Description

Strong knowledge of SEO strategies like initial site analysis, content & keyword density analysis, adding Meta Tags, canonical issues, robots .txt, XML sitemap creation & implementation.
In depth understanding of the search engine ranking algorithm.
Manage and refine On-Page SEO strategy to increase qualified organic search engine rankings for consumer traffic, advertiser revenue and advertiser portal sales.
Recommend site enhancements that maximize ROI and increase the rank of natural search result listings.
Recommend optimizations for site architecture, URL rewrites, and alternate directories.
Serve as an internal search expert to ensure best practices are shared and leveraged by all groups.
Continuously improve tracking, reporting and profitability of the SEO efforts.
Analyze and translate quantitative and qualitative data from the web analytics tool into an actionable SEO plan.
Research and develop SEO best practices to identify new market opportunities and maximize program profits with improved organic rankings.
Responsible for the management of the clients CPC campaigns.

Key Skills