- Own the website strategy, structure, and performance — including UX, conversion optimization, and technical SEO
- Manage the CMS (e.g., WordPress, Webflow, HubSpot CMS, etc.) — maintaining and updating content, pages, and site functionality
- Collaborate with designers, developers, and content creators to launch new pages, microsites, and landing pages
- Ensure web performance (page speed, mobile responsiveness, accessibility, etc.) is continuously optimized
- Track and report on KPIs using tools like Google Analytics, Search Console, and Tag Manager
- Implement and manage SEO best practices, both technical and content-driven
- Own or collaborate on the digital infrastructure stack (DNS, hosting, security plugins, integrations)
- Ensure the website aligns with brand guidelines and delivers a cohesive user experience
- Oversee A/B testing, heatmaps, and other CRO tools to improve user engagement and lead generation
- Support digital compliance (e.g., GDPR, cookie policies, accessibility)
- Stay current on industry trends, tools, and best practices in digital/web strategy
- 3–7 years of experience managing websites and digital platforms
- Hands-on experience with CMS platforms (e.g., WordPress, Webflow, Shopify, or custom CMS)
- Strong understanding of SEO, UX/UI, and web analytics
- Experience working with Google Analytics 4, Google Tag Manager, and Search Console
- Basic to intermediate HTML/CSS knowledge; JavaScript or web dev experience is a plus
- Excellent project management and cross-functional communication skills
- Experience working with designers, developers, and external agencies
- Eye for detail and quality assurance — you catch bugs before users do
- Familiarity with conversion rate optimization (CRO) tools and frameworks
