National Manager - Gurgaon/Gurugram/Delhi NCR, India - iimjobs

Description

Support the Traditional Trade Channel Head in driving channel development initiatives through sharp trade input management and championing best in class execution for the channel.

• Anchor the Trade Input design, execution and evaluation to drive incremental business from the channel
• Partner with the regions to plan and design trade schemes to deliver the AOC volume plan for the region
• Engage with ASMs to have periodic dialogue on efficacy of trade schemes
• Prepare and formalize a culture of post activity evaluation with the stakeholders
• Own the Perfect Store Execution template
• End to end ownership of McCain Perfect Store Program
• Engage with marketing to build in integration of shopper marketing campaigns into the channel
• Partner with regions and marketing to anchor micromarketing inputs
• Partner with shopper marketing to drive the signage agenda for the channel
• Manage end to end Top Store Program
• Udaan
• Own the Udaan Program with a holistic understanding of Top Stores target setting and payouts
• Partner with ASMs on closure of TOT and JBPs with large Regional Chains
• Anchor the RER agenda for the channel
• Partner with Marketing to formalize the NCP calendar for the channel
• Partner with NSDM to drive VPOs from Freezer Stores through consumer promotion Route
• Plan and execute a yearly recruitment agenda for the channel
• Partner with Shopper Marketing to align and execute wet sampling actions to drive Recruitment in TT channel

• 5+ in FMCG as Area Manager , 2+ years' experience in Trade/Customer marketing function desirable
• Prior team handling experience

• Strong technical and analytical skills with a keen eye for details
• Strong verbal/ written communication skills
• Strong organizational skills with an ability to build trust and sustainable interpersonal relationships with multiple internal/ external stakeholders
• Selfmotivated, action oriented with an ability to work under pressure and drive assignments to completion within desired timelines while keeping the team morale high
• Multitasking and prioritization skills