OML Entertainment - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    2 weeks ago

    Iimjobs background
    Full time
    Description

    About the role:


    OML's agency team - the Global Creator Network is looking for a Creative Strategist and Copywriter to drive our work at the intersections of all the opportunities that digital branded content represents.

    You will be hands-on responsible for conceptualization, development and execution of digital marketing campaigns and pitches.

    Owning brand presentations, being the creative point person on pitches, and collaborating strategically with other campaign team members - you must be able to operate autonomously as required while maintaining creative integrity.


    Key responsibilities:

    • Translate brand brief and strategy into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches
    • Build branded content concepts based on insight derived from an indepth understanding of the brand, consumers' feelings, attitudes and behaviors, and cultural trends
    • To break down the brief and approach it strategically from studying local consumer behavior to following global media trends and helping create ideas that translate into branded content that brings both organic PR and shares/views for the brand
    • Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.
    • Very high awareness of popculture both on and off digital, and also remain aware of the broader zeitgeist
    • Confident in developing disruptive ideas for the brand
    • We want you to break the internet
    • Effectively plan creative solutions all through concepting, writing and managing campaign output
    • Solutions and ideas offered for campaigns and pitches should be factfilled, active and engaging to ensure that the client's needs are met.
    • Creatively involved in endtoend coordination and execution with third party like director, producer and vendors

    Qualifications and Prior Experience:

    • 3+ years of experience in building creative digital branded content campaigns at a publisher, agency, brand or media house
    • A keen eye and ear for observation of both media/industry trends and consumer behaviour
    • A proven track record of being able to translate consumer insights into 360 brandled ideas
    • Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile
    • Proven experience with copy and concept development including digital ad films, long form content, short video formats, etc
    • Strong creative vision with an understanding of business objectives
    • Track record of creating ideas for global or large regional brands.
    • Expertise in social best practices across platforms.
    • Have deep knowledge in running a 360campaign, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)
    • Proven experience in building insightdriven solutions for brands across categories.
    • Very high awareness of popculture both on and off digital, and also remain aware of the broader zeitgeist
    .

    • Ability to work collaboratively with different teams and departments to create something great