Senior Content Specialist - Chennai, India - Spendflo

Description

We are searching for a talented and experienced Content Marketing Lead to join our growing team. In this role, you will be responsible for developing and executing a content marketing strategy specifically focused on lead generation. You will work closely with the sales and marketing teams to understand our target audience and create high-quality content that attracts, educates, and converts prospects into leads.

Responsibilities:

• Develop and implement a data-driven content marketing strategy focused on lead generation
• Conduct in-depth audience research to understand buyer personas and content needs
• Create compelling and informative content across various formats (e.g., blog posts, ebooks, white papers, case studies, social media content)
• Manage the content creation process, including brainstorming topics, assigning tasks, and editing content
• Own and execute the distribution strategy for any and all content you create
• Optimize content for search engines (SEO) to improve organic traffic
• Utilize content marketing tools and platforms to manage and measure content performance
• Analyze content performance data and make adjustments to the strategy as needed
• Collaborate with the sales and marketing teams to ensure alignment with overall business goals
• Stay up-to-date on the latest content marketing trends and best practices

Qualifications:

• 5+ years of experience in content marketing, with a proven track record of success in lead generation
• Strong understanding of content marketing best practices, including SEO, content strategy, and content creation
• Experience with various content formats (blog posts, ebooks, white papers, case studies, social media content)
• Excellent writing and editing skills
• Ability to develop and manage a content calendar
• Proven ability to analyze data and measure content performance
• Excellent communication and collaboration skills
• Experience with content marketing tools and platforms (e.g., SEO tools, content management systems)
• Passion for staying up-to-date on the latest content marketing trends