Content Writer - Mumbai, India - LexiConn

Description

Job Description

This is a remote position.

The Content Associate (BFSI) role is ideal for individuals proficient in banking with experience in copywriting and translating client requirements into sitemaps, user flows, and customer journey maps. A graduate / post graduate in any discipline (preferably Banking and Finance / Marketing / Communication), with minimum 2 years of experience in copywriting should be able to do justice to this role.

Requirements

Responsibilities:

• Writing and editing articles for B2B and B2C audience
  
• Produce native, high-quality and accurate English copy for digital journeys as a copywriter
  
• Staying abreast of the latest developments in the finance and banking industry and creating crisp, concise and compelling content
  
• Being up-to-date on the advancements in AI and its impact on banking, finance and fintech
  
• Reviewing content to ensure accuracy of information and mechanics of writing, which includes subject matter, facts, structure, and style
  
• Understand customer segments and customer experience journeys thoroughly to help meet business objectives and customer satisfaction with precise and user-friendly copy elements
  
• Work closely with clients to understand their business, and create content strategies for their customer journeys on mobile and web
  
• Experience in writing or editing content for web or mobile applications
  
• Understand and promote best practices in content strategy, SEO and usability
  

Ideal Profile:

• A Graduate/Post-Graduate in any discipline (preferably finance)
  
• 1-3 years of exclusive experience of copywriting for finance clients
  
• Copywriting or content strategy skill with banking or finance background is strongly preferred
  
• Profound understanding around best practices and trends regarding digital, banking, finance and investment products
  

Benefits

• Opportunity to learn and experience inclusive growth and work-life balance
  
• Friendly work environment and freedom to speak your mind
  
• WFH option
  
• 40 hour work-week
  

Requirements
Responsibilities: Writing and editing articles for B2B and B2C audience Produce native, high-quality and accurate English copy for digital journeys as a copywriter Staying abreast of the latest developments in the finance and banking industry and creating crisp, concise and compelling content Being up-to-date on the advancements in AI and its impact on banking, finance and fintech Reviewing content to ensure accuracy of information and mechanics of writing, which includes subject matter, facts, structure, and style Understand customer segments and customer experience journeys thoroughly to help meet business objectives and customer satisfaction with precise and user-friendly copy elements Work closely with clients to understand their business, and create content strategies for their customer journeys on mobile and web Experience in writing or editing content for web or mobile applications Understand and promote best practices in content strategy, SEO and usability Ideal Profile: A Graduate/Post-Graduate in any discipline (preferably finance) 1-3 years of exclusive experience of copywriting for finance clients Copywriting or content strategy skill with banking or finance background is strongly preferred Profound understanding around best practices and trends regarding digital, banking, finance and investment products