- Conduct indepth market research to identify trends, opportunities, and customer behaviours specific to the APAC region
- Develop comprehensive marketing strategies to drive brand growth and revenue influence including content, video, event, digital channels (emails, website) and commas
- Collaborate with crossfunctional teams, including product, sales, and analytics teams, to ensure marketing activities are aligned with business goals and objectives.
- Tell stories in unique and compelling ways, include video, social snippets, and blogs, with trackable success metrics
- Own program management and communications across marketing programs like events, webinar and partner marketing campaign
- Partner with leadership to set Marketing's annual strategic plan globally, articulating Marketing's most critical priorities
- Evaluate Marketing performance/impact and make datadriven recommendations for improvement
- Develop executive level deliverables
- 7+ years of experience in marketing, with a focus on B2B marketing
- Experience with digital marketing tools and platforms, including Mailchimp, marketo, saleforce etc.
- Excellent communication and collaboration skills
- Ability to work effectively with crossfunctional teams.
- Selfmotivated and driven with a strong work ethic
- Ability to work in an ambiguous environment, with an entrepreneurial approach
- Ambition to build and lead a team )
Strategic Marketing Manager - Gurugram, India - Tyroo
Description
Strategic Marketing the Role:
At Tyroo, the marketing team plays a crucial role in realizing our business mission.
We offer candidates an exciting opportunity to join our growth rocket-ship team to build the function, their individual skills and eventually grow into future leaders.
The job will offer candidates a dive deep into the world of ad tech, and to build a brand that resonates with the largest internet advertising platforms and marketers across Asia.
To excel in this role, the ideal candidate should have an entrepreneurial mindset and a track record of demonstrating the ability to take ownership, and deliver projects for impact.
They should be open-minded and willing to embrace a working style that requires taking calculated risks, learning quickly, and pivoting as needed to drive impact.
The candidate will be responsible for developing and executing marketing strategies for new market expansion, existing partner marketing, and new partner acquisition to facilitate sales growth.
Collaboration with a cross-functional team is essential to ensure the successful implementation and execution of marketing programs. The candidate should be able to track and share outcomes with the larger team.The ideal candidate will have a strong interest in specialising in APAC as a region. They should have previously worked in a B2B or internet-first company and be proficient in enterprise marketing GTM, including events, content marketing, communications and public relations, and account-based Learn and understand in detail about the various product offerings from Tyroo