Senior Executive - Coimbatore, India - Vatatree Consulting

Description

Job Title: Senior Executive Marketing (B2B)Location: CoimbatoreType: Fulltime PermanentExperience: 3 to 4 years in B2B Techindustry
JobDescription: Join ourwellestablished B2B organization in Coimbatore as the SeniorMarketing Executive where you will play apivotal role in driving endtoend marketing campaigns whilecollaborating closely with our sales team toensure continued growth. This handson role encompasses the fullmarketing mix granting you the autonomy tolead campaigns with a strong focus on direct marketing to segmentedaudiences through online and offlinechannels.
Responsibilities:

1. Sales Collateral:Create a diverse range of online and offline materials to supportour sales team including brochures presentations case studies andpitch decks.
2. Campaign Management: Oversee avariety of endtoend marketing campaigns aimed at raising awarenessand generating leads. This involves planning segmentation creativedevelopment and execution.
3. Content Marketing:Craft longform blogs optimized for SEO and our target keywords.
4. Website Management: Utilize our ContentManagement System (CMS) to update our website with relevant contentensuring it is optimized for SEO and track its performance usingGoogle Analytics.
5. Social Media: Manage theposting and repurposing of content across our social mediachannels.
6. Email Marketing: Plan createautomate and execute email marketing strategies.
7. Lead Generation: Implement lead generationtactics and strategies to drive highquality leads for the salesteam.
8. Event Marketing: Plan and executemarketing activities for trade shows webinars and other eventsrelevant to the B2B industry
9. CRM: Segment datafor targeted campaigns and efficiently manage lead data.
10. Analysis and ROI: Collect and compile data forthe Group Marketing Manager tracking marketing expenditures.
11. Performance Reporting: Timely reportperformance against Key Performance Indicators (KPIs) and actionplans to the management team.
12. Collaboration:Coordinate with sales stakeholders to understand their requirementsand work closely with brand stakeholders to request support andbenefits.
13. Market Insights: Utilize ManagementInformation Systems (MIS) for analytics to forecast marketrequirements.

Requirements:

• Experience in theB2B Tech industry.
• Seeking a role withincreased responsibility ideally at the Executive or Assistantlevel.
• Exceptional copywriting skills.
• Proficiency in MS Excel.
• Broad experience across digital and offlinemarketing channels.

b2bmarketing,lead generation,market research,data analysis,emailmarketing,content writing,campaigns,social mediamarketing