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    • Digital Marketing - New Delhi - IVMetabiz

    IVMetabiz
    IVMetabiz New Delhi

    2 months ago

    Default job background
    Full time, CDD
    Description

    Digital Marketing & SEO Specialist - Real Estate

    We are seeking a highly motivated and experienced Digital Marketing Professional with a proven track record in promoting real estate agents and generating leads and appointments for both buyers and sellers.

    The ideal candidate will have a comprehensive understanding of digital marketing strategies, particularly in the real estate sector, and possess a strong ability to leverage various platforms to drive engagement and conversions.

    Responsibilities:

    • Develop and implement comprehensive digital marketing strategies to promote real estate agents and their listings.
    • Create and execute effective campaigns across various online channels, including websites, Facebook, LinkedIn, YouTube, Instagram, and WhatsApp groups.
    • Lead Generation:
      • Utilize digital marketing tools and techniques to generate high-quality leads for both buyers and sellers.
      • Implement lead nurturing strategies to convert leads into appointments and potential clients.
    • Website Management:
      • Oversee and optimize real estate agent websites to ensure they are user-friendly, informative, and optimized for search engines.
      • Regularly update property listings, create engaging content, and enhance the overall online presence.
    • Social Media Management:
      • Manage and grow social media profiles on platforms such as Facebook and LinkedIn.
      • Create compelling articles and posts using HubSpot Content Management to increase brand visibility and attract potential clients.
    • WhatsApp Group Creation and Management:
      • Develop and manage WhatsApp groups to foster engagement and communication within the real estate community.
      • Utilize groups to share relevant updates, listings, and facilitate discussions among potential buyers and sellers.
    • Content Creation:
      • Write informative and engaging articles for the real estate website, focusing on industry trends, property insights, and local market updates.
      • Create social media posts and campaigns using HubSpot Content Management to ensure a consistent and appealing brand image.
    • Email & SMS Marketing:
      • Develop and execute targeted email marketing campaigns to nurture leads, provide valuable content, and promote real estate services.
      • Utilize HubSpot Email Marketing tools to segment audiences and personalize content for maximum impact.
    • Analytics and Reporting:
      • Monitor and analyze the performance of digital marketing campaigns, social media activities, and email marketing efforts using analytics tools.
      • Provide regular reports on key metrics, campaign effectiveness, and recommendations for improvement.
    • Collaboration:
      • Collaborate with real estate agents, brokers, and other team members to align digital marketing efforts with overall business objectives.
      • Stay abreast of industry trends and incorporate innovative marketing strategies to stay competitive.

      Requirements:

      • Proven experience in digital marketing with a focus on real estate promotion.
      • In-depth knowledge of digital marketing platforms, including websites, Facebook, LinkedIn, and WhatsApp.
      • Strong understanding of lead generation techniques and conversion optimization.
      • Experience with HubSpot Content Management and Email Marketing.
      • Excellent communication and interpersonal skills.
      • Analytical mindset with the ability to interpret data and make informed decisions.
      • Creativity and innovation to develop engaging and effective marketing campaigns.
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