Audience-Aggregation Manager - Mumbai, India - Times Network

Description

TIMES NETWORK, is part of India's largest media conglomerate, The Times Group. It houses upscale brands including; TIMES NOW – India's No. 1 English News channel, ET NOW – A News channel that helps you RISE WITH INDIA ; Mirror NOW - A news channel that solely focuses on the issues that impact YOU everyday; MOVIES NOW and MOVIES NOW HD – India's leading English Movies channel; MN+ – The Gold class of Hollywood; Romedy NOW and Romedy NOW HD – a unique destination for Love and Laughter; Zoom – India's No. 1 Bollywood channel and the latest addition to the English Entertainment Cluster is MNX and MNX HD - The new age Hollywood channel for Young India. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in over 100 countries across the globe.

Key Responsibilities:

As the Audience Aggregation Manager, your role will be focused on premium audience outreach for ground events and the development of a robust in-house audience outreach and data management platform.

JOB DESCRIPTION - Identify and prioritise premium audience segments for ground events, including industry conferences, seminars, and exclusive gatherings

Develop targeted outreach strategies to attract premium attendees, leveraging partnerships, VIP invitations, and tailored marketing campaigns

Collaborate with partners to ensure seamless execution and maximum attendance from premium audiences.

Lead the Lead the development and maintenance of an in-house platform tailored to engage premium audiences and provide value-added content and experiences

Establish key performance indicators (KPIs) for premium audience engagement and event participation, tracking metrics such as attendance rates, satisfaction scores, and conversion rates

Job Scope

Internal Interactions

(Within the Organization)

CS Head, Marketing, Creative, Production, Editorial Team members

External Interactions

(Outside the Organization)

On ground Agencies, Audience agencies

Geographical Scope

Based in Mumbai handling all India

Financial Accountability (cost/revenue with exclusive authority)

Job Requirements

Educational Qualification

Post-Graduation

Specific Certification

NA

Total Experience

8-10 years

Relevant Experience

4-5 years