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  • Marketing Manager - gurugram - 32nd

    32nd
    32nd gurugram

    2 weeks ago

    Default job background
    Description

    About 32nd, a legacy real estate company established in 1990, offers commercial, co-working, hospitality, and luxury retail spaces across India, with a focus on Delhi-NCR and Goa.

    Today, 32nd is an elevated cultural and lifestyle community for the new generation, partnering with world-leading brands and tastemakers.

    We are innovators, discovering emerging brands with high-end offerings, introducing disruptive experiential technology, and providing luxury residences with global appeal.

    About the Role:

    The F&B and Retail Marketing Manager at 32ND will drive marketing strategy and execution for Food & Beverage IPs and Retail offerings.

    This role focuses on developing and executing marketing campaigns, coordinating with the Social Media Manager, and overseeing PR, events, and activations for both F&B and Retail.

    Key Responsibilities:

    F&B and Retail Brand Strategy & Campaign Development

    • Develop targeted marketing strategies for each F&B IP and Retail offering, reflecting 32ND's premium lifestyle positioning.
    • Plan and execute multi-channel marketing campaigns to drive foot traffic, online engagement, and sales for F&B and Retail brands.
    • Build, manage, and update a detailed marketing calendar for all F&B and Retail marketing activities.

    Coordination with Social Media Manager

    • Work closely with the Social Media Manager to ensure campaign direction, key messaging, and timelines align with overall marketing objectives.
    • Collaborate on content development for promotions, events, and activations, ensuring consistency in tone, visuals, and brand messaging.

    Digital & Social Media Marketing

    • Collaborate with the Digital Marketing Manager to create and optimize paid digital advertising campaigns focusing on customer acquisition, engagement, and driving conversions.

    Delivery Platform Performance & Optimization (F&B)

    • Oversee the F&B brands' presence on delivery platforms, optimizing menus, promotions, and visuals to maximize visibility and sales.
    • Regularly review performance metrics from delivery platforms and collaborate with operations to improve ratings, reviews, and order volumes.

    On-Site Marketing & Customer Experience (F&B and Retail)

    • Plan and promote in-restaurant and in-store events, offers, and activations to enhance customer experience, drive foot traffic, and increase sales.
    • Evaluate menu and product branding to ensure alignment with premium quality and identity of F&B and Retail brands.
    • Collaborate with operations and customer experience teams to design initiatives that elevate in-store and dining experiences.

    Events & Activations (F&B and Retail)

    • Lead planning and execution of branded events for F&B and Retail, such as pop-ups, exclusive tastings, launch events, and seasonal activations.
    • Develop and execute marketing plans for new product launches in Retail, including in-store events, showcases, and online campaigns.

    Public Relations & Media Outreach (F&B and Retail)

    • Collaborate with the Head of Marketing and external PR agencies to create and execute a strong PR strategy for F&B and Retail.
    • Develop relationships with key media, influencers, and bloggers to secure coverage for product launches, events, and brand stories.
    • Create press materials, including press releases, brand stories, and media kits, ensuring alignment with 32ND's premium positioning.

    Performance Analytics & Reporting

    • Regularly analyze performance of F&B and Retail marketing campaigns, tracking key metrics such as sales, customer engagement, ROI, and foot traffic.
    • Continuously gather and analyze customer feedback from online reviews, in-store surveys, and social media to improve marketing efforts and customer satisfaction.

    We value diversity and equal employment opportunities. We are dedicated to building a more equitable and inclusive future for all.


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