Help me write LinkedIn direct messages to get prospects chatting
5 hours ago
Job description
Hello LinkedIn DM Copywriting Expert,Hope you're well. I'm looking for help tightening up some LinkedIn outreach messaging to generate meetings for my content agency.
TOPLINE SCOPE:
- This is a flat fee project – I estimate $500.
- We'd meet once for 10–15 minutes on Zoom or phone, so you can ask questions and quickly understand what's needed.
- You'd revise the InMail and LinkedIn messaging sequence (see current drafts below). It's probably only around words of writing total.
- Up to two rounds of revisions, if needed.
- Time is of the essence I'd love a draft by Thursday am Los Angeles time if possible. That's 100% self-imposed, and we can push if you need, but the LinkedIn copy is currently the choke point in my whole business, so I'm champing on the bit to fix it
- I'm reaching out to a few copywriters today with this SOW, just FYI.
MORE CONTEXT:
Our agency has been around for 14 years. We work with 50+ clients, including one client who generates over 2,000 organic leads per month.
The core offering I'm promoting on LI is something called
Topical Authority:
human-written content with a strong SEO backbone that generates organic traffic and leads for attorneys.
When we get the right lawyers on a Zoom about Topical Authority, our close rate to a paid audit/blueprint is extremely high.
Technically speaking, the LinkedIn campaigns are running fine, but the copy is clunky. My LinkedIn agency took a pass at the latest version (see below). I've written versions, too. But it feels like we're yelling sales messages in people's faces. The IDEAS animating the message/offer feel good. The COPY is the pinch point.
What I want is to open conversations in a way that feels authentic, not pushy, not AI-y.
So the immediate goal is simple: punch up the copy in these messages so they get people chatting with me
Once this top-of-funnel messaging is clicking, I'll likely hire copywriting help to handle the LinkedIn back-and-forth, someone who's genuinely good at natural banter and can move conversations toward a Zoom with me, Melody (my COO), and Mark (my SEO partner).
Right now, it leans too heavily into our book-writing offer and sounds like a poor man's Dan Kennedy wrote it.
TL;DR:
The current copy doesn't sound like me. It's not opening conversations. It gives me the ick. BLEAHHHH. But I'm too close to the business to fix it properly.
Is this something you'd be interested in helping with? Is this in your wheelhouse? LMK or ping me with any questions.
For reference, here's my LinkedIn bio:
And here's the current In
Mail Copy:
Become the obvious authority in your field…with a little help.
Hi XYZ,
When someone searches your area of expertise, I'm sure Google isn't ranking the "best" lawyers.
It ranks the lawyers who owns the topic.
That's the main difference between being the voice of experience… and being the authority in your field.
Right now, in every specialty, one firm is structurally claiming that position above others.
Once they do, it compounds visibility, trust and inbound leads.
That's what we help attorneys build: A structured topical authority presence that makes their real expertise impossible to ignore.
We recently helped a firm become the most visible practice in their specialty practice field, now generating 2,000+ organic inbound leads PER month.
It wasn't magic. It was structured strategically and consistently.If you're open to it, Melody (our COO) and I can show you:
- What authority actually looks like in your niche
- Who's currently claiming it
- And how we'd approach making you the obvious answer
Here's the link if useful:
Best,
Adam
Virtuoso Content:
Be Known For What You Know
And here's the current messaging sequence:
- CONNECTION REQUEST
I spend my time helping lawyers stop being outranked by people with less experience.
Thought it'd be good to connect.
- FIRST MESSAGE
More often, it's someone with less experience who figured out how to own the conversation online, and once that position is taken, it compounds.
- SECOND MESSAGE
We help attorneys make their real expertise visible, so when someone searches their area of law, they don't just find content — they find you.
This approach turned one firm into the most visible practice in their specialty, generating over 2,000 organic inbound leads per month.
Most people don't lose authority because they're bad at what they do. They lose it because they show up too late.
- THIRD MESSAGE
We've seen this play out very clearly, including with a firm that now generates 2,000+ organic inbound leads per month in a single specialty.
If it's helpful, I can share a sample of our 30-40 page audits we use to spot where authority is leaking (or being claimed by someone else).
If it's helpful, my COO Melody and close friend from Yale, Mark (a technical SEO specialist) can spot precisely where your authority is leaking (or being claimed by someone else
— Adam
Virtuoso Content
Be Known For What You Know
Contract duration of less than 1 month.
Mandatory skills:
Direct Response Copywriting, Copywriting, linkedin copywriting
Similar jobs
Etech is a leading provider of customer engagement solutions utilizing inbound and outbound voice as well as web chat. We help companies cost effectively acquire new customers and maximize profits by servicing and growing existing customers. · ...
5 days ago
We are seeking a dedicated Marketing and Lead Generation Specialist to join our team and assist with our growing client base. · responding to customer emails · managing inquiries through live chat · ...
1 month ago
Bilingual (Fluent Spanish & English ) Client Flow & Communications Coordinator
Only for registered members
We are seeking a full-time, bilingual (Spanish & English) Client Flow & Communications Coordinator to support our sales and operations teams. This role is responsible for managing inbound chats and messages, qualifying leads, following up with past prospects, and maintaining a cl ...
1 month ago
We are hiring a strong chat-based Sales Representative to convert warm conversations into enrolled clients for our consumer-focused service using AI tools. · Respond quickly to inbound Messenger leads · Use AI tools to assist with replies, FAQs, and objection handling · ...
5 days ago
We are seeking a dynamic and result-oriented Academic Counsellor with 1–3 years of relevant experience in education or admissions counselling. · ...
1 week ago
Remote Chat Specialist for Instagram and Tik tok Page
Only for registered members
We are seeking a qualified Remote Chat Specialist to provide exceptional first impressions on behalf of our customers by quickly answering online chat requests. · You will provide extensive knowledge about specific products and services, identify consumer wants and needs, · and h ...
1 month ago
· ...
1 month ago
+We seek a skilled freelancer to manage our social media, website chat and convert prospects into clients. · +Create content · Manage social media · Maintain website updates · ...
1 month ago
We are looking for a LinkedIn lead generation specialist to assist in building databases of LinkedIn profiles with email addresses and contact details. · To assist in building databases of LinkedIn profiles with email addresses and contact details. · Data Entry. · ...
6 days ago
Schedule appointments with prospects through cold calling and emailing. · ...
1 month ago
+The K1 Counselor is responsible for managing the first stage of the undergraduate admissions funnel by converting prospective leads into admission test registrations and completed applications. · +Own the conversion of incoming leads into admission test registrations and applica ...
1 month ago
Please perform prospect verification and research for 792 website domains. · Find corporate headquarters addresses or company warehouse addresses for return shipping. Use Google + AI to validate the address is not a UPS Store or Post office but an actual corporate entity. · Mark ...
1 month ago
We are seeking an experienced DM Setter to manage Instagram DMs, qualify prospects, and book appointments for our coaching offers. · ...
1 month ago
+As a Learning Consultant at Hero Vired, your primary responsibility will be to proactively reach out to new prospects, establish connections and engage with leads to meet and exceed sales targets. · ...
3 weeks ago
This role involves supporting customers through online chat and assigning queries to relevant departments. · ...
3 weeks ago
We are seeking a virtual assistant to follow up with people interested in registering for our workshops and courses. · Data entry · Mass messaging · Administrative tasks such as exporting reports and loading data. · ...
1 month ago
Help a prospective college student edit his admissions essay making it strong and bypass AI detectors. · ...
1 month ago
· ...
1 week ago
Urgent Hiring for US IT sales International Business Development Software services Sale Sr. BD BDE BDR · ...
2 weeks ago
We are expanding our sales team and are looking for someone experienced in high-ticket closing to manage inbound enquiries. Quote products etc. You'll be communicating with prospective clients via WhatsApp and other messaging channels providing expert guidance answering detailed ...
1 week ago