- You'll work towards continuously refining our messaging and positioning. This includes iterating on ad scripts, testing new angles and value propositions, and ensuring our video creative remains aligned with our overall brand strategy. Your goal will be to develop a deep understanding of what resonates with our audience and use those insights to inform ongoing creative optimization.
- Creating compelling explainer videos for our apps, and social media channelsUserFacing Comms Draft copy for push notifications, SMS, inapp, WhatsApp comms and other userfacing touchpointsCrosscollaboration Collaboration and brainstorming with the other members of the team to come out with innovative content ideas
- A strong portfolio of script writing, videos, social media content creation, and small/big campaigns.
Content Lead - Bengaluru, India - Rupicard
Description
Company DescriptionRupicard is a fintech company based in Bengaluru that aims to democratize access to credit cards. Our vision is to design a credit card specifically tailored for Bharat, transcending geographical constraints and financial backgrounds. We are committed to supporting users in building and improving their credit scores, contributing to their overall financial well-being.
Role DescriptionThe Content Lead will develop and execute our content strategy, create engaging content, manage our social media, conduct market research, and analyze marketing campaigns.
The role requires collaboration with cross-functional teams, staying updated with industry trends, and driving brand awareness and lead generation.
ROLES & RESPONSIBILITIESDevelop high-converting video ads -You will take the lead in conceptualizing, scripting, and producing video ad content that drives strong ROAS on Facebook, and Instagram.
This involves leveraging your expertise in DTC video advertising to craft high-impact DTC video ads that resonate with our target audience and drive conversions.
Refine messaging and positioningNEED TO HAVE:
DTC video ad mastery:
You have 3+ years of proven experience creating high-converting video ads for DTC brands, specifically on Facebook and Instagram. You deeply understand the unique creative elements that drive performance in the DTC fintech space.
Video production expertise:
You have hands-on experience with all aspects of video production, from scriptwriting and storyboarding to shooting and post-production. You know how to craft compelling video narratives that engage viewers and drive action.
Direct response mindset:
You have a keen understanding of direct response principles and how to apply them to video ads that generate clicks, conversions, and ROAS.
KEY REQUIREMENTS:
Bachelor's/PG degree or equivalent experience in Advertising is preferredLooking for experience in the range of 3-8 yearsStrong command over language and ability to articulate creatively across different mediumsExtremely creative, witty, enthusiastic with great interpersonal skills.