Media Manager - Bengaluru, India - VeARC Technologies Private Limited

Description

Job Description – Paid Media Manager

VeARC is a Center for Excellence for Long Arc Capital (LAC) in India. LAC provides growth capital to businesses with a sustainable competitive advantage and a strong management team with whom we can partner to build a category leader. We focus on North American and European companies where technology is transforming traditional business models in the Financial Services, Business Services, Technology, Media, and Telecommunications sectors.

We are invested in a portfolio of fast-growing SaaS platform businesses that are leaders in their respective industry segments such as Wealth Management, Insurance, Banking, Construction Management, and more. For more details, please visit

Job Overview:

We are seeking an experienced Paid Media Specialist to join our marketing team, focusing on the execution and optimization of our paid media campaigns. This mid-level position will be responsible for the day-to-day management of PPC/SEM, display advertising, video advertising on YouTube, and CPM buys on Meta and platforms. The ideal candidate will have a strong background in B2B professional services or SaaS, with a preference for experience in the SaaS industry.

Key Responsibilities:

Paid Media Strategy:

• Develop and execute comprehensive paid media strategies on Google Ads, Bing Ads, Meta, and Ads in alignment with overall marketing goals.
• Collaborate with the marketing team and media strategist to refine and implement strategic directions.

Platform Expertise:

• Manage and optimize campaigns across major advertising platforms, ensuring best practices are followed.
• Maintain up-to-date knowledge of industry trends and platform updates to leverage new features and technologies.

Campaign Optimization:

• Continuously monitor and adjust campaigns to achieve and exceed key performance indicators and maximize ROI.
• Analyze campaign performance data to make informed decisions on campaign adjustments.

Integration with Organic Content:

• Ensure a cohesive strategy between paid and organic content, aligning with the company's content marketing strategy.
• Work to achieve messaging synergy across all channels and touchpoints.

Budget Management:

• Manage and allocate advertising budgets efficiently across campaigns and platforms.
• Work closely with the Data Analyst to make data-driven decisions for budget optimization.

Cross-Functional Collaboration:

• Engage in active collaboration with Product Marketers, Data Analysts, and the Marketing Center of Excellence (COE) to align campaigns with broader marketing initiatives.
• Implement and analyze A/B split tests in coordination with the Graphic Designer and Marketing Operations Lead to optimize campaign visuals and messaging.

Reporting and Analytics:

• Provide regular reporting on campaign performance to stakeholders, highlighting successes and areas for improvement.
• Utilize analytics tools to develop insights and strategies for ongoing campaign refinement.

Qualifications:

• Master's degree in digital marketing/business Analytics/ Advertising/MBA preferred.
• 5+ years of experience in paid media execution, particularly in a B2B professional services or SaaS environment.
• Required certifications in Google Ads, Google Analytics, and familiarity with other advertising platforms.
• Strong analytical skills with a track record of improving paid media campaign performance.
• Proficiency with campaign management and analytics tools.
• Excellent communication skills and the ability to work effectively under the direction of a media strategist.
• Detail-oriented with strong organizational and time management skills.
• Strong analytical skills and experience optimizing campaigns based on KPIs.
• Excellent communication and collaboration skills.

Location: Bangalore