Heavenly Secrets - Mumbai/Navi Mumbai, India - iimjobs

Description

Pilgrim is one of the fastest-growing and most innovative Direct 2 Consumer (e-commerce) beauty brands known to deliver the world's best beauty ingredients.

Founded by serial entrepreneurs from IIT Bombay and IIM Ahmedabad, it offers a dynamic, fast-paced, and fun culture to be a part of.

• Proven work experience in the Brand for about 78 years
• Experience in Makeup/Skincare or any FMCG brand preferred
• Understanding of consumer needs and behavior
• Stroanalytical ability analyze data, develop insights, etc
• Strong communication and interpersonal skills. Especially the ability to work crossdepartments to achieve results
• Have the ability to think big, delivering innovative strategic solutions
• Budget management skills

• Manage a team of professionals in the brand team across design, content, social media, content studio, etc
• Do budget allocation, influencer marketing, and social media planning across channels (D2C, Market Places,etc)
• Accelerate Brand Awareness through excellent marketing execution, both online and offline
• Lead creative development, Big Idea thinking, to move awareness, consideration, and trials
• Launch NPDs with actionable marketing plans and gotomarket strategies
• Liaise across various functions and collaborate for daytoday functioning and business growth
• Establish performance standards, cost and price parameters, market applications, and sales estimates
• Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
• Analyze brand positioning and consumer insights through regular consumer research
• Monitor market trends, research consumer markets and competitors' activities
• Devise innovative growth strategies and look for opportunities in the market
• Align the company around the brand's direction, choices, and tactics