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  • Social Media Executive - gurugram - NIIT Limited

    NIIT Limited
    NIIT Limited gurugram

    1 week ago

    Default job background
    Description
    About Us
    NIIT is a leading Skills and Talent Development Corporation that builds a manpower pool for global industry requirements. Founded in 1981, the company helps the IT industry overcome its human resource challenges. Today, NIIT ranks among the world's leading training companies with its array of talent development programs.
    Role Overview
    We are seeking a dynamic Social Media Executive to join our team. The ideal candidate creates compelling social media content that engages audiences and drives results. This role shapes our brand's voice online and ensures our social media presence aligns with marketing and business objectives.
    Key Responsibilities:
    • Content Creation & Management
      • Develop and execute creative social media strategies.
      • Create high-quality content (posts, videos, stories, reels) tailored to platform-specific requirements (Instagram, Facebook, Twitter, LinkedIn).
      • Manage a content calendar for timely delivery of posts aligned with campaigns and promotions.
    • Community Engagement
      • Interact with followers, respond to comments and messages, building meaningful online relationships.
      • Maintain a positive brand image by monitoring and managing online conversations.
    • Analytics & Reporting
      • Track and analyze key performance metrics (engagement rates, reach, impressions, click-through rates).
      • Generate insightful reports to evaluate campaign success and inform future strategies.
      • Use data-driven insights to refine and optimize content for maximum ROI.
    • Trend Spotting & Innovation
      • Stay updated on the latest trends, platform updates, and industry best practices.
      • Propose and execute innovative ideas to keep the brand ahead of the curve.
    • Collaboration
      • Coordinate with internal teams (design, marketing, sales) to align social media efforts with broader marketing campaigns.
      • Work closely with external agencies, influencers, or content creators for partnerships and collaborations.
    Key Qualification and Skills
    • Bachelor's degree required.
    • 2-5 years of experience in managing social media platforms for brands.
    • Strong content creation skills with an eye for aesthetics and storytelling.
    • Proficiency in social media tools and analytics platforms.
    • Excellent written and verbal communication skills.
    • Strong analytical skills with the ability to interpret data and derive actionable insights.
    • Creativity and enthusiasm for experimenting with new content formats and strategies.
    • Advanced knowledge of graphic design tools.
    • Paid social media campaign experience is an added advantage.
    • Located in Gurgaon.
    • Work mode – Work from Office 6 days (Mandatory).

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