Brand Planner - Mumbai - White Rivers Media

    White Rivers Media
    White Rivers Media Mumbai

    14 hours ago

    Full time ₹500,000 - ₹1,500,000 (INR) per year *
    Description

    Job Summary

    • You re the kind of thinker who doesn't just see what consumers do, you uncover why they do it.
    • You have an insatiable curiosity about human behavior, a knack for spotting patterns before they become obvious, and the ability to turn those observations into brand strategies that feel inevitable in hindsight.
    • You re at your best when knee-deep in data, cultural signals, and consumer contradictions because you know the magic happens where logic meets intuition.

    What You ll Do -

    • Collaborate on strategic brand planning grounded in provocative consumer insights, not just category benchmarks.
    • Uncover the unspoken tensions and hidden motivations driving consumer decisions then shape narratives that help brands matter more.
    • Design and interpret research (quant, qual, and 'street-smart') to reveal what people can t or won t articulate.
    • Partner with creative teams to transform insights into distinctive brand platforms that work in the real world.
    • Challenge client assumptions with rigor and empathy helping them see their category (and their consumers) in new ways.

    Who You Are -

    • A natural detective you spot the gap between what consumers say and what they mean. Data-fluent but story-driven you know numbers alone don t change minds; compelling narratives do.
    • Obsessively curious about psychology, cultural shifts, category quirks, and the 'why behind the why.'
    • A simplifier of complexity you turn fragmented insights into clear, actionable strategies.
    • Equally comfortable in a focus group, a spreadsheet, or a brainstorm because insights can hide anywhere.
    • A collaborative thought partner for creatives, account teams, and clients alike.

    Why Join the planning team at WRM-

    • We are passionate about shaping brands that don t just compete, but redefine categories and internet chatter.
    • We work with clients who value deep thinking
    • We have a culture that rewards intellectual curiosity as much as results.
    • You will have the freedom to ask big or the silliest of questions and the support to find the answers or partners that will figure it out with you.
    * This salary range is an estimation made by beBee
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