Performance Marketing Lead - Gurugram - Outwrk

    Outwrk
    Outwrk Gurugram

    1 week ago

    ₹1,000,000 - ₹2,500,000 (INR) per year * Marketing / Advertising / Public Relations
    Description

    Responsibilities

    Strategic Planning: Develop and implement comprehensive growth marketing strategies that align with the company's goals and objectives.

    Campaign Management: Plan, launch, and optimize performance marketing campaigns across various paid advertising channels (Google Ads, Facebook Ads, etc.),

    Team Collaboration: Work closely with cross-functional teams, including design, product, and sales, to ensure marketing efforts are aligned with overall business objectives.

    Reporting & Insights: Provide regular reports and insights to clients on the performance of marketing campaigns and recommend actionable improvements.

    Analytics and Data Analysis: Monitor and analyze key performance metrics to assess the effectiveness of marketing campaigns. Use data to identify trends, insights, and areas for improvement.

    Conversion Rate Optimization (CRO): Continuously help brands optimize landing pages, user flows, and conversion paths to improve conversion rates and customer acquisition.

    Budget Management: Manage marketing budgets effectively, allocate resources efficiently, and ensure campaigns are within budget while delivering desired results.

    Customer delight: And most importantly, LOVE customers and strive for the highest form of customer delight.

    Qualifications

    • 2-5 years of experience in Performance Marketing
    • Preferred experience in Ecommerce Industry
    • Has previously handled a monthly budget of minimum 20 lacs.
    • A good understanding of the principles and working of paid ads
    • A creative mindset, contributing new ideas and able to interpret situations to overcome challenges
    • Proficient in articulating your ideas well and communicating to relevant stakeholders
    • Great excel and analytical skills

    Salary range - Rs 10-11 LPA

    * This salary range is an estimation made by beBee
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