Zonal Head - Mumbai - Bajaj Electricals Ltd

    Bajaj Electricals Ltd
    Bajaj Electricals Ltd Mumbai

    1 day ago

    ₹1,200,000 - ₹3,500,000 (INR) per year *
    Description

    REPORTING TO: Head - Trade Sales

    TYPE OF ROLE: People Management Role

    LOCATION: Respective Zonal Offices

    BU/ DIVISION: Consumer Products- Trade Sales

    JOB PURPOSE:

    The Zonal Head is responsible for setting strategies and driving performance across multiple states in a specific region. They act as the bridge between corporate leadership and state-level execution.

    KEY RESPONSIBILITIES

    -Business

    • Secondary Sales Ownership: Drive zonal level secondary sales targets and monitor their achievement through sales teams.
    • Primary Sales Ownership: Drive primary sales targets across states, ensuring efficient stock movement from company to distributors
    • Primary/Secondayr Phasing/Billing Efficiency: Deliver Weekly phasing plans and ensure smooth, efficient billing at zonal levels.
    • NPD Commercialization & Premiumization: Delivery NPD commercialization & premiumization targets.
    • Zonal EBIT Focus: Zonal head to drive EBIT through product mix and channel mix optimization

    -Forecast

    • Forecasting and Planning: Lead zonal level demand forecasting to support inventory planning.

    -GTM

    • Channel Management: Design and oversee channel strategies to ensure seamless distribution across states.
    • Evaluate channel partner performance and optimize channel structures.
    • GTM Strategy Rollout: Develop and roll out the GTM strategy across the zone.
    • Align & download to state heads and ensure consistent execution.
    • Distributor Infrastructure Development: Guide and evaluate distributor onboarding, expansion, and optimization strategies.
    • Oversee distributor profitability across the zone, ensuring healthy ROI and smooth working capital.
    • Ensuring timely collection of channel finance and BEL outstanding for zone
    • Inventory Management: Ensure optimal inventory levels at zonal warehouses and distributor locations.

    -People

    • People Development: Build leadership pipelines by mentoring state heads and fostering cross-functional collaboration.
    • Building Sales Capability: Implement training programs for state and regional teams to improve performance.
    • Recruitment & Handholding: Support the recruitment of teams and mentor them during onboarding.

    -In market

    • Market Intelligence: Analyse competitive landscapes and identify opportunities across states for strategic action.
    • Anticipate market trends and have plans to address the same
    • Liaisoning with Cross functional Teams: Liasoning with cross functional teams (Marketing, Logistics, Supply Chain, Service, HR) regularly
    • Scheme Optimization & Loyalty Management: Approve and oversee BTL marketing efforts and retailer loyalty programs.
    • Process Efficiency Improvement: Introduce and monitor process improvement initiatives to enhance productivity.
    • Driving Weighted & Numeric Distribution: Push for improved numeric and weighted distribution metrics across all regions.
    • Increasing Category-Level Market Share: Develop strategies to grow market share for core and emerging categories.
    • Sales IT Execution: Adoption and use of sales IT tools across the zone.

    -Projects

    • Strategic Initiatives/Projects: Lead strategic zonal projects, aligning with corporate goals.

    EDUCATIONAL QUALIFICATIONS

    • Graduation (any)
    • PGDM/ MBA (Sales & Marketing)

    WORK EXPERIENCE

    • 15-20 years of experience preferably in FMCD /FMCG/ Consumer durables
    • At least 7-10 years of experience in a team leading role
    • Should have experience in B2C Sales & Marketing

    NO OF REPORTEES

    State Heads, Regional Customer Marketing Manager, Regional Sales Development Manager, Regional Training Manager & Sales Coordinator

    * This salary range is an estimation made by beBee
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