Search ad specialist - Chennai, India - Zigsaw

Description

Responsibilities:

• Developand implement effective search advertising strategies to drive leadgeneration and increase brandvisibility.
• Manage Google Ads campaignsincluding keyword research ad copy creation bid management andperformance tracking.
• Conduct A/B testing andoptimization to improve campaign performance andROI.
• Analyze campaign data and provide insightsand recommendations foroptimization.
• Collaborate with the creativeteam to develop compelling ad creatives and landingpages.
• Stay informed about industry trends bestpractices and new technologies in searchadvertising.

Requirements :

• Bachelors degree in MarketingAdvertising or related field.
• 35 years ofexperience in search advertising with a focus on GoogleAds.
• Proven track record of successfullymanaging large budget campaigns (at least 20 Lakh INR/month) anddriving lead generation.
• Indepth knowledge ofGoogle Ads platform including keyword targeting ad formats andbidding strategies.

PreferredQualifications (Good tohave):
Experiencewith other digital advertising platforms such as Facebook Ads orMicrosoft Advertising.Certification inGoogle Ads or other relevant digital marketingcertifications.OurCulture:At MassCampaigns we foster acollaborative and supportive work culture where every team memberplays a vital role in driving the companys growth. We valuediversity creativity and a funloving attitude. We encourageindividuals who believe they possess the necessary traits to excelin this role to apply regardless of whether they meet all thespecifiedrequirements.

dataanalysis,search advertising,industrytrends,certification,digital,lead generation,brand visibility,a/btesting,campaigns,keywordresearch,advertising,search,marketing,googleads,optimization,google,budget management,digital advertisingplatforms,best practices,campaignmanagement