- Understand customer needs through research and develop appropriate content to address the former
- Develop narratives which effectively communicate the brand's values and key messages
- Collaborate with the team to produce engaging, on-brand written content for our social media channels, website, ad copies and email communications
- Prepare creative and technically accurate product descriptions, collection notes, press releases for circulation
- Prepare well-researched and original blog articles
- Manage social media posts
- Oversee social media accounts' design (e.g. Facebook cover, profile pictures and blog layout)
- Ensure all-around consistency on social medias (style, fonts, images and tone)
- You have a Master's degree or Bachelor's degree with a few years of experience in Fashion Management, Communications, Marketing, English, Journalism, BA English, MA English or Related Field
- Minimum of 2 years of equivalent and proven work experience as a Content Writer, Copywriter, Social media manager or similar role
- You have a demonstrated interest in the business of fashion, luxury and arts
- You have excellent copywriting and proofreading skills, with high attention to detail and a keen eye for spotting errors
- You are passionate about communication and storytelling
- You are creative, yet disciplined in your approach and ready to take initiative
- Prior experience in creating targeted communications is a plus
Content Specialist - New Delhi, India - Tilfi
Description
We are looking for a Content Specialist with social media management skills to join our Marketing & Communications team and enrich our website and social medias with compelling storytelling.
The role responsibilities will include conducting thorough research on industry-related topics, generating ideas for new content types (blog articles, social media captions, products descriptions, email marketing, ad copies), proofreading before publication and managing posts.
Ultimately, we are looking for someone who will be able to deliver quality writing pieces that appeal to our audiences, align with our brand storytelling and boost brand awareness.
Please note: This is a full-time, in-office position, not a remote working role.
What you'll do:
Who you are: