- Operationalize and manage the email marketing automation programs to support demand-gen campaigns, nurture campaigns, etc.
- Run customer nurturing (retention and engagement) campaigns via emails, dashboard messages. Develop and run nurturing programs strategy (from entry, scoring, transition, reporting and optimization – processes and program management in conjunction with SFDC objects and trigger rules)
- Maintain the performance and health of the email channel with regard to audience segmentation, send times, list hygiene, and deliverability
- Monitor campaign synchronization, troubleshoot and QA campaigns, workflows, data issues, and A/B tests.
- Tracking and reporting on email campaigns in order to guide improvements and ensure current email best practices in the industry are being followed
- Manage the email marketing calendar to effectively field requests from cross-functional teams
- Design, implement, and document automation processes for emails
- Partner with the Digital/ Web team in UTM tracking code implementations by campaigns
- Identify enhancements to increase program and process performance
- Periodic database optimization tasks including data cleansing, removing duplicates, old, inactive and out-of-compliance leads
- Annual review of the Lead Lifecycle to ensure healthy performance of the lead management process, lead-routing and lead-progression by lead owners
- Drive platform health checkups, including proper functioning and optimization of emails, workflows in CRM and Campaign flows
- Assist in the design, development and execution of marketing technology roadmap to enable best in class Marketing Operations capabilities
- Leverage Google Analytics to analyze engagement behaviors throughout the buyer's journey. Be an active, visible and vocal spokesperson for the Marketing Operations team and its contributions.
- Develop strong relationships and close partnerships with Marketing, Sales, Business, and tech teams to deliver a seamless stakeholder experience
- 4+ years of specialized experience in email marketing, marketing automation, CRM experience
- Experience with Hubspot / , Google Analytics and Salesforce preferred. Skill-up on additional (different / internal) tools and platforms if need be.
- Familiarity with the web-development process, including requirements gathering, design, development, tools and platforms integration
- Excellent understanding of email marketing best practices
- Excellent interpersonal skills; ability to build, manage and influence stakeholders and virtual teams.
- Must have strong attention to detail, ability to address and interpret technical issues to a non-technical audience.
- Self-motivated and a self-starter with a high sense of ownership; ability to work independently and manage goals with stakeholders from different functions
- Must possess the ability to work in a fast-paced environment and under pressure to be able to meet tight deadlines
- Exceptional combination of strategic thinking and hands-on execution
Senior Associate - Mumbai Metropolitan Region, India - Media
Description
About
is a leading online ad-tech company that develops innovative products for advertisers and publishers. has one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products and video. manages high-quality ad supply on over 500,000 websites and its platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide.
is one of the largest contextual advertising company worldwide. has 1750+ employees in key operation centers across – North America, Europe and Asia. 's US HQ is based in New York, and Global HQ in Dubai.
About the role
Associate Manager - Marketing Automation and Analytics
As a marketing automation and CRM specialist, you'll be responsible for handling our marketing automation campaigns and be the point of contact in the Marketing team for all email marketing related activities. You will be working on email campaigns, testing and analyzing workflows, executing nurture campaigns and using tools in the Marketing arsenal to get prospects interested in 's solutions - in ways that lead to strong opportunities for our sales team.
Platform management: To be successful in this role you'll be able to define, manage, deploy, measure & optimize the cross-audience automation strategy for enhanced efficiency across Hubspot, , Mailechimp, Salesforce and/or any other tools we might deploy.
Customer Lifecycle Marketing: You should be able to play a key role in creating a managed communications or contact strategy to prioritize and integrate email marketing to support prospects and customers on their path-to-purchase using techniques such as persuasive personalized email messaging, chat tools etc.
Marketing Analytics: Implementing, tracking, reporting and analyzing Google and Marketing Analytics to improve the performance of campaigns and increase the time spent and engagement on our owned and operated properties.
Cross-functional collaboration: You'll work collaboratively with Business, Tech and marketing team members to conceptualize, define & develop marketing automation campaigns and programs for maximum impact.
Translating business scenarios to platforms: To be able to grasp the business scenarios, chart out relevant data points and flow clearly, map and execute the business scenarios into platforms. He/she should be genuinely passionate about data quality, technology and analytics.
Key Responsibilities:
Campaign set up and synchronization
Marketing Automation Technology maintenance and optimization
Marketing Strategy Optimization with Analytics
Skills: