LoveLocal - Manager - Social Media (5-8 yrs) - Bangalore, India - iimjobs

Description

• Develop innovative social media and content marketing experiences that engage the consumer and help tell meaningful stories.
• Influence the broader content strategy of the business collaborating closely with internal creative teams
• Be the voice in the room to always push the creative envelope for all social media campaigns
• Should be working autonomously with teams (brand, internal design,PR , CX & others), onboard agencies, as in when needed & also take responsibility for driving defined metrics of measurement.
• Own the brand's ORM track sentiment analysis, design escalation matrix and ensure effective resolutions to negative conversations
• Ensure each of the brand's visual, tone and style guidelines are maintained across social media
• Lead social media channel management, for LoveLocal, on a daily basis and flawless execution of social media duties end to end
• Develop and maintain a content calendar to ensure consistent publishing schedule across all platforms.
• Write compelling copy for website, blog posts, email newsletters, and other marketing materials.
• Optimize content for SEO and lead generation goals.
• Monitor and analyze content performance metrics to inform future content strategy.
• Stay informed about industry trends and competitors' content strategies.

• Minimum 58 years exp in Social media management for social first brands across consumer tech brands across ecommerce, Grocery or Hyper Delivery categories.
• Proven track record of strategic & tactical planning & execution. Must have handson experience in building playbooks for consumerfacing social brands at diff stages of growth. High emphasis on understanding strategic brand objectives, lifestage needs & translating those to social media playbooks.
• Ability to evangelize and set strong agendas, to innovate and drive large partner ecosystems toward a common vision and goal
• Strong understanding of social media platforms, algorithms, and best practices.
• Demonstrated success in influencing crossfunctional teams, senior stakeholders and leadership across cross functional teams.