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- Leading and driving strategic brand activities in the market, developing appropriate ATL BTL strategy for Branding & Promotional Solutions by exploring conventional and non conventional media channels.
- Coordinating with creative agencies for timely completion of all jobs. Leads the agency/partner in the development, execution, and ongoing evaluation of all relevant aspects of the marketing strategy (
- Bring out of the box and innovative ideas and creative content to enhance the brand value
- Design & Implement ATL BTL media campaigns as per business needs
- Develop clear understanding of branding objectives and thereby make branding a strategic business partner.
- Creating brand salience and building imagery of brand to support the marketing activities.
- Manage ATL, BTL, onsite creative and campaign management, to drive brand awareness and preference
- Candidates having prior work experience with organizations having strong Brand visibility are preferred. Exposure to Market Trend Analysis, Celebrity Management, Brand Research, competition Tracking & analysis are necessary.
- Having expertise in innovative Product launch strategies/support, rural & Go to customer strategies/programs and solutionbased experience for influencers/customers to improve their satisfaction.
Shyam Metalics - Kolkata, India - iimjobs
Description
Roles and Responsibility :
For Example:
creative, media, promotion, research etc.)