Meta Ads Manager - Hyderabad, India - iimjobs

    iimjobs
    iimjobs Hyderabad, India

    3 weeks ago

    Iimjobs background
    Full time
    Description

    Key Responsibilities:

    • Creating, implementing, and optimising Meta ad network campaigns, including but not limited to Facebook, Instagram, and WhatsApp for Business & affiliate networks for B2C lead generation
    • Managing locationwise campaigns, setting up prospecting & remarketing campaigns, analyzing performance data, and optimising campaigns to maximize RoAS and improve lead quality.
    • Owning & managing the paid marketing funnel through Meta networks on Hubspot & Google Analytics 4.
    • Implement new trends, and integrate available generative AI tools for better downstream funnel metrics.
    • Run A/B tests for better clickthrough rates and brief agency/inhouse content & creative teams
    • Run multiple bidding strategies, interest targeting, custom list creation, positioning, and lead generation tactics to find the optimum fit to get highintent customers as leads.
    • Maintain weekly performance reports, present insights to stakeholders and optimise campaigns based on business needs at different locations & offers and forecast trends as per macro and platform level events.
    • Synced up with other performance marketing managers & agencies to maintain consistency in offerings, brand positioning and messaging.
    • Managing agency relationships and aligning multiple agency teams based in different locations.
    • Maintain & verify billing, agreements & other administrative tasks on Meta ad accounts.

    Tools:

    • Meta Ads Manager & Insights: To create, manage, and analyze Meta ad campaigns.
    • Thirdparty audience or interestbased targeting tools like Vserv, ProfitWheel etc.
    • Excellent with Google Sheets
    • Working knowledge of GA4 & martech stacks like Hubspot, Salesforce, Zoho CRM etc.

    Ideal (Spec) Candidate Profile:

    • 57 years of handson experience generating highintent leads through Meta ad campaigns for fertility, healthcare, or B2C organisations with a physical presence like real estate, automobiles etc.
    • Worked at the agency as well as the brand/client side.
    • Currently working closely with business teams to chase targets and deliver highROI campaigns.
    • A marketing or computer science graduate with good analytical & communication skills.
    • Has diverse interests, lived across multiple cities and understands customer needs.
    • Has a knack for numbers, bordering OCD and a decent understanding of macroeconomic situations and business needs.