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AVP Growth - Gurugram - Cuemath
Description
Role Overview :
As AVP/VP – Brand Leadership, you will be responsible for driving Cuemath's global brand strategy while ensuring strong execution across brand channels.
You will track impact through data, optimize for ROAS and efficiency, and build scalable brand engines that fuel Cuemath's next phase of growth.
Key ResponsibilitiesBrand Strategy & Planning
Develop the annual brand plan
Translate high-level strategy into clear channel-level plans and execution roadmaps
Ensure brand positioning and messaging resonates with parents across geographies
Execution & Channel Ownership
PR & Communications:
Build a strong global PR engine to drive awareness and credibility
Media & Campaigns:
Manage media plans (ATL/BTL/digital), optimize investments, and measure brand lift
Social & Influencers:
Scale social presence and influencer marketing, ensuring measurable ROI on campaigns
SEO/
AEO:
Drive organic visibility and discovery through robust SEO/AEO strategies
Partnerships:
Build and manage brand collaborations and partnerships that drive reach and trust
Data, Measurement & Optimization
Set up systems to track channel performance with clear KPIs (reach, engagement, traffic, top-of-funnel conversions)
Monitor and optimize ROAS across brand campaigns and influencer/partnership spends
Use data-driven insights to refine campaigns, test new formats, and scale what works
Leadership & Collaboration
Lead a high-performing brand and communications team
Collaborate closely with all stakeholdrs to deliver results
Qualifications & Experience
10–15 years of experience in brand marketing with proven execution excellence (EdTech or digital-first brands preferred
Strong track record in scaling brand campaigns with measurable outcomes (ROAS, brand lift, funnel growth
Hands-on experience in SEO/AEO, PR, influencer marketing, partnerships, and media planning.
Ability to balance strategy with execution, moving seamlessly between high-level planning and tactical delivery.
Strong analytical mindset with expertise in tracking, reporting, and optimizing multi-channel campaigns.
Exposure to global markets (esp. US) is highly desirable
Why Join Us?
Drive brand leadership at scale across 80+ countries.
Be part of a mission-driven company making kids MathFit for life.
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