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  • AVP Growth - Gurugram - Cuemath

    Cuemath
    Cuemath Gurugram

    2 months ago

    Description

    Role Overview :


    As AVP/VP – Brand Leadership, you will be responsible for driving Cuemath's global brand strategy while ensuring strong execution across brand channels.

    You will manage top-of-funnel growth and lead initiatives across communications, media, PR, SEO/AEO, influencers, and partnerships.

    You will track impact through data, optimize for ROAS and efficiency, and build scalable brand engines that fuel Cuemath's next phase of growth.

    Key Responsibilities

    Brand Strategy & Planning
    Develop the annual brand plan
    Translate high-level strategy into clear channel-level plans and execution roadmaps
    Ensure brand positioning and messaging resonates with parents across geographies
    Execution & Channel Ownership

    PR & Communications:
    Build a strong global PR engine to drive awareness and credibility

    Media & Campaigns:
    Manage media plans (ATL/BTL/digital), optimize investments, and measure brand lift

    Social & Influencers:
    Scale social presence and influencer marketing, ensuring measurable ROI on campaigns
    SEO/


    AEO:
    Drive organic visibility and discovery through robust SEO/AEO strategies

    Partnerships:
    Build and manage brand collaborations and partnerships that drive reach and trust
    Data, Measurement & Optimization
    Set up systems to track channel performance with clear KPIs (reach, engagement, traffic, top-of-funnel conversions)
    Monitor and optimize ROAS across brand campaigns and influencer/partnership spends
    Use data-driven insights to refine campaigns, test new formats, and scale what works
    Leadership & Collaboration
    Lead a high-performing brand and communications team
    Collaborate closely with all stakeholdrs to deliver results

    Qualifications & Experience
    10–15 years of experience in brand marketing with proven execution excellence (EdTech or digital-first brands preferred
    Strong track record in scaling brand campaigns with measurable outcomes (ROAS, brand lift, funnel growth
    Hands-on experience in SEO/AEO, PR, influencer marketing, partnerships, and media planning.
    Ability to balance strategy with execution, moving seamlessly between high-level planning and tactical delivery.
    Strong analytical mindset with expertise in tracking, reporting, and optimizing multi-channel campaigns.
    Exposure to global markets (esp. US) is highly desirable

    Why Join Us?
    Drive brand leadership at scale across 80+ countries.
    Be part of a mission-driven company making kids MathFit for life.
    Show more Show less

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