Senior Manager, Digital/Performance Marketing - Kadapa - OneReach

Description

About OneReach.AI:

We offer a leading B2B SaaS Agentic AI Automation and Orchestration platform that helps organizations create advanced multimodal AI agents to elevate employee and customer experience.

Our team consists of hundreds of experts in AI, software development, data science, mathematics, user experience, engineering, technology, and sales and marketing.

We serve Fortune 1000 enterprises, marquee brands, and industry leaders, and are rated as a leader by top analyst firms like Gartner, Forrester, and IDC.

Generative Studio X (GSX) powers over 1.5 billion conversations per year and is trusted by leading brands.

Our customer success credentials are enforced via a rating of 4.7 out of 5 on Gartner Peer Insights for Enterprise Conversational AI Platforms.

About the Role:

This is an exciting opportunity to join our growing global marketing team and innovative organization embarking on the next phase of its growth.

We boast a great culture empowering individuals and teams, values work-life balance, and encourages innovation.

Agentic AI is a rapidly evolving technology in enterprise IT, and this is a great opportunity to be part of an organization innovating at a rapid pace with a leading B2B SaaS Agentic AI Automation and Orchestration platform.

This is a remote position open for Bangalore, Delhi/NCR, Mumbai, Pune, Hyderabad, and Chennai.

Key Responsibilities:

• Plan and strategize demand generation campaigns using paid digital marketing/performance marketing channels to increase awareness of the OneReach.AI brand and drive lead generation.
• Monitor key performance indicators (KPIs) and establish mechanisms to measure performance and ROI on spend across LinkedIn, Google Display Network (GDN), Google Search Network (GSN), and other platforms.
• Analyse campaign outcomes, undertake regular performance reporting, and derive meaningful insights from digital marketing campaign outcomes to identify potential areas for improvement.
• Execute A/B testing and use intent/ABM tools data to figure out the ingredients for high-performing paid digital marketing campaigns for OneReach.AI's target market and audience.
• Own, optimize, and improve conversion rates across all digital marketing channels.
• Drive registrations and attendees for virtual events (e.g., webinars).
• Undertake quick experimentation and iterate faster to identify an optimal mix for digital marketing campaigns.
• Drive growth in OneReach.AI's LinkedIn and social media presence.

Requirements and Qualifications:

• Bachelor's degree in engineering, business, marketing, or a related field, with at least five years of professional experience in a B2B SaaS organization.
• At least five years of experience running demand/lead generation campaigns across paid digital marketing/performance marketing channels for large- and medium-sized enterprises, ideally across the US, Western Europe, and Asia-Pacific regions.
• Good understanding of paid digital marketing channels, tools, and tactics, capability of building and executing comprehensive campaign strategies to drive SQL and ARR/revenue growth.
• Analytical skills to set up tracking/reporting mechanisms for measuring outcomes against KPIs.
• Excellent communication and project management skills.
• Self-starter who can experiment and iterate fast for new initiatives.

Why Join Us?

• Opportunity to lead high-impact marketing initiatives and be part of a global marketing team.
• Collaborative, fast-paced work environment.
• Competitive salary and benefits.
• Growth and learning opportunities.