Mobile Advertising Specialist - Chandigarh - confidential

    confidential
    confidential Chandigarh

    4 days ago

    Full time
    Description

    We are looking for a dedicated and data-driven Mobile Marketing Specialist to join our marketing team. The ideal candidate will have expertise in mobile marketing strategies, app promotion, and user acquisition. As a Mobile Marketing Specialist, you will be responsible for creating and executing mobile marketing campaigns to drive app installs, engage users, and optimize conversion rates.

    Key Responsibilities:

    • Develop and implement comprehensive mobile marketing strategies that align with the company's marketing goals and objectives.
    • Define target audiences and create tailored mobile marketing plans to reach and engage them effectively.
    • Plan and execute app promotion campaigns to increase app installs and user adoption.
    • Collaborate with app development teams to ensure app store optimization (ASO) for increased visibility on app stores (e.g., Google Play Store, Apple App Store).
    • Create, manage, and optimize mobile advertising campaigns, including in-app ads, display ads, and mobile video ads.
    • Monitor campaign performance metrics (e.g., click-through rates, conversion rates) and adjust strategies to maximize ROI.
    • Collaborate with designers and content creators to develop engaging mobile ad creatives and ad copy.
    • Ensure that all mobile ad content is mobile-responsive and aligned with brand messaging.
    • Implement A/B tests for mobile ad creatives, headlines, and calls to action to improve click-through and conversion rates.
    • Analyze test results and make data-driven decisions to enhance campaign effectiveness.
    • Utilize mobile analytics tools to track and analyze user behavior within mobile apps.
    • Generate insights and recommendations to improve the user experience and drive conversions.
    • Develop strategies to engage mobile app users through in-app messaging, push notifications, and email campaigns.
    • Plan and execute user retention campaigns to reduce churn and increase user lifetime value (LTV).
    • Provide regular reports on mobile marketing performance, including key metrics and KPIs.
    • Collaborate with the marketing team and senior management to identify trends and opportunities for improvements.

    Qualifications and Skills:

    • Bachelors degree in Marketing, Business, or a related field (Masters degree is a plus).
    • Proven experience as a Mobile Marketing Specialist or similar role with a successful track record in mobile marketing campaign management.
    • Proficiency in mobile marketing platforms (e.g., Google Ads, Facebook Ads) and mobile analytics tools.
    • Strong understanding of mobile marketing best practices, app promotion strategies, and mobile user behavior.
    • Analytical skills with the ability to interpret mobile marketing metrics and derive actionable insights.
    • Excellent written and verbal communication skills.
    • Creative thinking and attention to detail.
    • Project management skills with the ability to manage multiple mobile marketing campaigns and timelines.
    • Ability to work collaboratively in a team environment and across functions.
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