Site Analytics - Bengaluru / Bangalore - Merkle BB

    Merkle BB
    Merkle BB Bengaluru / Bangalore

    13 hours ago

    Full time
    Description
    • Strong Web Analytics resource with good understanding of Google Analytics 4 and Adobe Analytics stack
    • Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses.
    • Solid understanding of how web analytics works and how to implement according to best practice guidelines
    • Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions.
    • Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience.
    • Experience of pulling relevant data from web analytics tools and transforming it into insights
    • Understanding of how the ad-serving technology works together to drive campaign performance

    Technical and technology skills

    • Ability to lead the client conversation, understand the requirement and help create BRD
    • Ability to design, implement, and QA 1st party tracking solutions via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch.
    • Ability to design, implement, and QA implementation of 3rd and 2nd party tracking via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch.
    • Ability to design, debug and implement enhanced eCommerce tracking via the data layer and within Google Tag Manager, Tealium iQ, and Adobe Launch.
    • Familiarity with Javascript (Vue and React frameworks) in order to support the design of custom data layer JSON objects for Websites, applications and digital touchpoints.
    • Familiarity with HTML and CSS to support DOM scraping based tracking and tagging.

    Insight Generation

    • Working with market leading brands you will be responsible for delivering insight and strategic outputs that improve performance
    • In-depth analysis of web analytics data (Google Analytics, Adobe Analytics, Tealium IQ)
    • Analysis of media campaigns using Ad server data and beyond.
    • Understanding of attribution modelling and its impact upon media buying decisions

    Data science and digital analytics

    • Apply critical thinking and statistics to help solve business and customer issues, identifying opportunities and helping drive business outcomes.
    • Use numerate and statistics to understand online behavior, applying critical thinking to strategy development for ideating changes for websites and digital media strategies.
    • Support CRO and hypothesis generation in both the Google and Adobe technology stacks

    Product Development

    • Help develop and refine our insight proposition to clients to ensure we are delivering world-class services

    The successful candidate will have the following skills:

    • Strong communication skills, with the ability to explain complex concepts in lay language.
    • Proficiency in developing detailed tag management solution designs.
    • Extensive experience in deploying and developing tracking solutions (tags) in Launch, GTM and Tealium IQ.
    • Good analytical skills ideally coupled with creative approaches to problem solving.
    • The ability to perform detailed statistical tests and analysis.
    • The ability to juggle several tasks at once and consistently deliver to high quality and to timescale
    • The ability to build and maintain strong working relationships internally and externally
    • Ability to pick up and run with projects when necessary
    • Extensive experience in using Adobe Analytics and Google Analytics to create reports
    • Proven capability in analyzing offline (CRM) data and online data to develop actionable insights for the purposes of CRO and hypothesis generation.
    • Excellent statistics skills, with the ability to derive insights and logical conclusions from a variety of data types.
    • Strong knowledge of SQL, Google Bigquery, python and statistics.
  • Work in company

    Site Analytics

    Merkle BB

    Key Responsibilities · Technical and technology skills · Ability to lead the client conversation, understand the requirement and help create BRD · Ability to design, implement, and QA 1st party tracking solutions via multiple Tag Management Systems including Google Tag Manager, T ...

    Bengaluru / Bangalore Full time

    13 hours ago

  • Ralph Lauren is looking for an experience for supporting the implementation of Adobe Analytics solutions, ensuring accurate and scalable data collection across digital platforms. · Manage Adobe Analytics implementation through Adobe Tags (Launch) · Troubleshoot and resolve data c ...

    Bangalore Urban, Karnataka

    2 weeks ago

  • Work in company

    Médecin Coordonnateur

    Only for registered members

    Être Médecin Coordonateur, c'est définir et piloter les projets médicaux de l'établissement. · ...

    Bengaluru

    1 month ago

  • Work in company

    Analyst II, Analytical Monitor

    Only for registered members

    At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in ...

    Bengaluru, Karnataka

    1 week ago

  • Work in company

    Senior/Junior Site Executive

    Only for registered members

    We are looking for a Junior Site Executive to conduct site inspections and support mortgage valuation reports. · Bill certification · Site inspections · ...

    Bengaluru

    2 weeks ago

  • Work in company

    Senior Software Engineer-Google Analytics

    Only for registered members

    This position will execute data governance/quality and implementation execution, validation support, training, and strategy support for Google Analytics (GA) 360 Suite of products. · GA tracking setup validations · Support to site development teams · ...

    Bengaluru, Chennai

    1 month ago

  • Work in company

    Lead Analytical Monitor

    Only for registered members

    As an Advanced Analytical Monitor you will work across multiple mid to high-complexity studies delivering deep analytical insights supporting innovation and collaborating closely with global cross-functional partners across Data Management Central Monitoring and Site Management Y ...

    Bengaluru

    1 month ago

  • Work in company

    Sr Software Engineer Google Analytics

    Only for registered members

    We are looking forward to hire Google Analytics Professionals in the following areas : · GA4 Implementation Engineer.This position will execute data governance/quality and implementation execution, validation support, training, and strategy support for Google Analytics (GA) 360 S ...

    Bengaluru, Gurugram, Hyderabad, Indore, Pune

    3 weeks ago

  • Work in company

    Labor Planning and Optimization Analyst

    Only for registered members

    About us: We're the retailer that helps guests discover new ways to live their best lives through our unique blend of style, value and innovation. · This role is part of Target’s Operations & Supply Chain organization which supports our commitment to delivering an exceptional gue ...

    Bengaluru, Karnataka

    1 month ago

  • Work in company

    Adobe analytics workspace

    Only for registered members

    The job requires experience with Adobe Analytics workspace analysis segments calculated metrics API integrations SQL for data extraction and analysis and dashboard creation using Tableau or similar visualization tools.Dive deep into web analytics and user journey analysis to unde ...

    Bengaluru, Noida, Pune

    1 month ago

  • Work in company

    SEO Intern

    Only for registered members

    We are hiring a SEO Intern to help scale organic visibility using AI-first workflows. This role sits at the intersection of search engine optimisation, content engineering and prompt-driven automation. · ...

    Bengaluru, Karnataka

    1 month ago

  • Work in company

    Job Title

    Only for registered members

    This is a full-time role responsible for executing daily tasks such as creating effective strategies, managing operations, and ensuring delivery of services in line with client objectives. · Proficiency in SAP Analytics · Experience in Cloud Technologies · ...

    Bengaluru, Karnataka

    1 month ago

  • Work in company

    SEO & Growth Specialist

    Only for registered members

    Job Summary: · We are looking for a Junior to Mid-level SEO & Performance Marketing professional to support the growth of an early-stage platform. This role focuses on improving search performance, setting up clear tracking foundations, and using data to drive continuous improvem ...

    Bengaluru, Karnataka

    1 week ago

  • Work in company

    Marketing Growth Analyst Internship

    Only for registered members

    This is a full-time Marketing Growth Analyst Internship role based in Bengaluru where you will analyze marketing data provide actionable insights and strategize for improved business performance. · Conducting marketing analytics · Sales support with data-driven recommendations · ...

    Bengaluru, Karnataka InternshipSHIP

    1 month ago

  • Work in company Remote job

    Senior E-commerce analytics manager

    Only for registered members

    Job Description: · Own and drive growth of our ecommerce business and be accountable for revenue generated via web shop. · Utilize big data analytics to uncover opportunities associated with site optimization, customer journey, and personalization to maximize revenue and customer ...

    Bengaluru, Karnataka

    1 week ago

  • Work in company

    Supervisor, WFM

    Only for registered members

    The Workforce Management Supervisor provides strategic direction and leadership to the Results site call center operations in areas of Real Time Management, Intraday Analysis, Forecasting and Scheduling, Capacity Planning and Login Administration. · We are looking for someone who ...

    Greater Bengaluru Area

    3 weeks ago

  • Work in company

    SEO & Performance Marketing Associate

    Only for registered members

    We are looking for a Junior to Mid-level SEO & Performance Marketing professional to support the growth of an early-stage platform. · This role focuses on improving search performance, setting up clear tracking foundations, and using data to drive continuous improvement. It is id ...

    Bengaluru, Karnataka

    1 month ago

  • Work in company

    Site Merchandiser Category

    Only for registered members

    About us: · As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.​ · Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is wo ...

    Bangalore,India

    1 week ago

  • Work in company

    Programmer/Analyst 4

    Only for registered members

    As a lead Data Engineer in Enterprise Analytics group at Lam Research you will be responsible for designing and leading the data architecture and integration for multiple projects. · ...

    Bengaluru, Karnataka

    2 months ago

  • Work in company

    Data Scientist

    Only for registered members

    A high-impact role in the Insurance & Insurtech analytics sector supporting life, health and general insurance lines. · ...

    Bengaluru, Karnataka

    3 weeks ago

Jobs
>
Bengaluru