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- Build deeper understanding of consumer across TV and Digital platforms
- Query and mine the large volumes of data to identify patterns in consumer behavior and profile
- Leverage analytics to size growth opportunity and identify targets
- Build data driven insights that help actionable recommendations on content, programming, and scheduling
- Actionable insights generated
- Viewership and market share growth (reach and engagement) on TV
- Viewership and subscription growth on Disney+ Hotstar
- MBA from premier B-School (with engineering, stats/maths background preferred)
- 2+ years of analytical experience
- Proficiency in querying language (SQL)
- Strong analytical skills to mine insights (Excel a bare minimum must)
- Expertise in data led storytelling is a plus
- Ability to multi-task
- Comfortable in dealing with ambiguity and extract clarity
- Agility to turn around analytical outputs on a short notice
Assistant Manager- Business Analytics, Content Studio - Mumbai, India - Disney Star
Description
About the Role:
We are central team that is applies analytics across platforms to derive consumer insights. These insights are shaping the decisions on consumer and content strategy on our subscription and freemium business on Disney+ Hotstar. We are also responsible for tracking the network health and solving for overall network share growth on TV side.
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