Search Specialist - Bengaluru, India - Annalect India

Description

We are seeking a dynamic and meticulous Team Leader / Manager – Search Media. Your responsibilities will include providing guidance on campaign optimization, managing keyword selection, and delivering insightful reporting and analytics. Additionally, you will lead a team of Specialists and stay informed on industry trends to provide tailored recommendations.

About us:

We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world's premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science; and the leading digital retail agency: Flywheel Digital.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this together.

This is an exciting role and would entail you to:

1. Client Engagement and Strategy:

• Assist the Account Management team in planning and developing budgets, ensuring campaign delivery aligns with agreed-upon KPIs.

• Offer guidance on product optimizations to set campaigns up for success.

• Lead daily client engagements and facilitate strategy discussions for a subset of Flywheel clients.

1. Campaign Management:

• Manage keyword selection and optimize bid levels across available advertising options.

• Develop and oversee daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns.

1. Metrics and Reporting:

• Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights.

• Lead bi-weekly client calls to discuss strategy and progress for a subset of Flywheel clients.

• Support the Account Management team to create and measure test and learn campaign strategies for improved outcomes.

1. Team Development:

• Lead the development of specialists, assisting them in transitioning to a "Media Manager" role.

1. Campaign Analysis:

• Review search campaign activity daily, providing in-depth analysis on a weekly and monthly basis.

• Connect weekly with the internal Retail team in cases of Media and Retail engagement (Full Service).

1. Industry Insight and Innovation:

• Stay informed on industry news, translating macro trends into tailored recommendations and actions for clients.

• Work with teams to identify new opportunities for clients under management.

1. Issue Resolution and Value Enhancement:

• Work with teams to quickly identify and resolve any client issues.

• Identify and provide reminders of value Flywheel drives for our clients.

This may be the right role for your if you have,

Bachelor's Degree with at least 4 years of account management experience.

Digital marketing and financial/quantitative analytics experience.

Strong analytical skills, with proficiency in Microsoft Excel, including pivot tables and 'VLOOKUP.'

Detail-oriented with good project management and organizational skills, able to work on tight deadlines.

Knowledge of Google AdWords, Amazon Retail Analytics, Amazon Vendor Central, and Amazon Marketing Services.

Experience in developing, managing, and analyzing online promotion campaigns.

Strong interpersonal, presentation, and communication skills.

Innovative, scrappy, and independent thinker with the ability to influence using data.

Ability to thrive in dynamic and demanding situations with minimum supervision.

This list is not exhaustive, and there may be additional activities required in the role.