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- Identify relevant events for category consumption
- Sharpen the category communication in existing stores and new stores
- Execution of marketing properties like house ware, toys, toiletries, plastic ware, etc - Timely planning and execution
- Shoot Planning - collecting the merchandise and constant follow up with all parties- Category, Zonal marketing , agency and photographer/production
- Media Planning- ensure desired share of voice is maintained for the brand
- Keeping a track of competition activities
- Making all efforts to make the most of the budget
- Study campaign performance and make learning board
- Effective interaction with category team, zonal team, digital team and agency
- Co-ordinating with cross functional teams - Category for offers, Marketing Operations for planning and Designers for creatives.
- Managing the end to end development of tactical creatives like leaflets and SMS (jpegs with offers sent as bitly link)
- Assisting the Marketing Operations (SMH & RMM) and Visual Merchandising teams for the tactical campaign creatives – BTL.
- Print ad creatives - end to end management - getting offers, sharing with design team for creative development, proof-reading the creatives, getting approvals for category and operations team before releasing to print – ATL.
- Coordination with the media agency for radio campaigns and OOH - ATL
- Agency management - giving creative briefs and getting the desired output
- Assisting in the shoots - static as well as AV.
- Aligning all the stake holders and facilitating the smooth execution.
- Ensuring that every piece of Marketing Communications across the platforms (ATL/ BTL/ Store/ Digital) is as per the defined brand guidelines
- Data analysis - impact of marketing promotions and campaigns as well as tracking the performance of stores (NOB's/ Net Sales/ ABV/ Basket size/ Category penetration etc.).
- MBA degree in marketing top B-School.
- 6/7 Yrs of experience in Marketing Communication.
- Experience in General Merchandising Category is MUST
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
Manager - Marketing - General Merchandising - Navi Mumbai, India - Reliance Retail
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