Campaign Planning Specialist - Pune - IBM

    IBM
    IBM Pune

    3 days ago

    Full time
    Description

    Your role and responsibilities

    • Configure and set up marketing campaigns in various platforms, ensuring accurate implementation. 
    • Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences. 
    • Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows. 
    • Implement tracking parameters for campaign performance measurement and analysis. 
    • Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues. 
    • Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems. 
    • Monitor and optimize campaign setup processes for efficiency and effectiveness. 
    • Stay updated on platform updates and best practices for campaign setup. 
    • Provide support and training to marketing teams on campaign setup tools and processes. 

    Required education

    Bachelor's Degree

    Preferred education

    Master's Degree

    Required technical and professional expertise

    • Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud). 
    • Strong understanding of marketing campaign setup processes and best practices. 
    • Ability to configure and deploy email campaigns, landing pages, and marketing workflows. 
    • Experience with CRM systems and their integration with marketing platforms. 
    • Detail-oriented with excellent organizational and time management skills. 
    • Familiarity with tracking and analytics tools to measure campaign performance. 
    • Effective communication and collaboration skills with marketing teams. 
    • Problem-solving skills for identifying and resolving setup issues. 
    • Understanding of segmentation and targeting strategies in campaign setup. 

    Preferred technical and professional experience

    • Certification in relevant marketing automation platforms. 
    • Knowledge of HTML/CSS for basic troubleshooting and customization. 
    • Experience with A/B testing methodologies in campaign setup. 
    • Familiarity with API integrations for data exchange between marketing tools. 
    • Exposure to advanced campaign setup features, such as personalization and dynamic content. 
    • Understanding of compliance and regulatory considerations in marketing. 
    • Continuous learning and staying updated on industry trends in marketing technology. 
    • Experience with project management tools for coordination and tracking. 

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