Growth Marketing Manager - india - AiSensy

    AiSensy
    AiSensy india

    2 days ago

    Default job background
    Description

    About AiSensy:

    AiSensy is a cutting-edge WhatsApp-based Marketing & Engagement platform helping businesses drive substantial revenue growth through innovative communication strategies. With over 50,000+ businesses empowered globally, AiSensy is a fast-growing, mission-driven startup, partnering with top brands and backed by leading investors like Marsshot.vc and Bluelotus.vc.

    Role Overview:

    As a Growth Marketing Manager at AiSensy, you will lead data-driven marketing initiatives to drive customer acquisition, retention, and revenue growth. This role demands a creative yet analytical mindset to optimize growth strategies and ensure a seamless brand experience across all touchpoints.

    Key Responsibilities:

    1. Growth Strategy & Execution:

    • Develop and execute data-driven growth strategies to acquire, retain, and scale users.
    • Collaborate with product, marketing, and analytics teams to identify opportunities for growth and optimization.

    2. Product-Led Growth:

    • Work closely with the product team to enhance the user journey and drive product adoption.
    • Identify key activation points and optimize onboarding flows for seamless user experiences.

    3. Marketing Automation & Tools Management:

    • Utilize tools like WebEngage, MoEngage, or similar platforms for customer lifecycle management, engagement, and retention campaigns.
    • Set up and optimize campaigns for push notifications, email, in-app messaging, and SMS to maximize user engagement.

    4. Data-Driven Decision Making:

    • Analyze data to identify growth opportunities, measure campaign performance, and optimize for ROI.
    • Conduct A/B tests, funnel analysis, and user segmentation to refine marketing strategies.

    5. User Acquisition & Scaling:

    • Design and execute campaigns to acquire high-quality users via paid and organic channels.
    • Scale user acquisition efforts while maintaining CAC efficiency and improving LTV.

    6. Retention & Engagement:

    • Implement and track retention strategies to improve DAU/MAU ratios and reduce churn.
    • Create targeted campaigns to re-engage inactive users and maximize lifetime value.

    7. Collaboration & Leadership:

    • Lead a cross-functional team to align marketing efforts with product roadmaps and business goals.
    • Manage relationships with external vendors, agencies, and partners to support growth initiatives.

    Key Qualifications:

    • Experience: 3-6 years in growth marketing, product marketing, or similar roles in SaaS, B2B, or consumer tech domains.
    • Tools Expertise: Hands-on experience with WebEngage, MoEngage, or similar marketing automation platforms.
    • Analytical Mindset: Proficient in tools like Google Analytics, Mixpanel, or Amplitude for data analysis and reporting.
    • User Acquisition: Proven track record in scaling users via performance marketing, content, and product-led growth strategies.
    • Communication: Strong written and verbal communication skills for creating compelling campaigns and presenting data-driven insights.
    • Project Management: Ability to manage multiple projects, prioritize effectively, and meet deadlines.

    Preferred Qualifications:

    • Experience with CRM systems like HubSpot, Salesforce, or Zoho.
    • Knowledge of SEO/ASO strategies and organic growth tactics.
    • Prior experience in managing or working closely with product teams.
    • Familiarity with SQL or basic querying for data extraction.
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Growth marketing manager