Senior Manager - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    3 weeks ago

    Iimjobs background
    Full time
    Description
    Senior Manager Performance Marketing


    Job Title:
    Performance Marketing


    What We're Looking For:
    We are looking for a seasoned Senior Performance Marketing Manager to join our growing team.

    In this role, you will be responsible for developing and executing high-impact performance marketing strategies across multiple digital channels to achieve our business objectives.


    What You Can Expect:

    • Learning and Growth: Be part of a team that values continuous learning and encourages mentorship. Your journey with us will involve expanding your skill set and shaping your career path.
    • Dynamic Environment: Expect a dynamic and challenging work environment where your expertise directly influences the success of our private cloud platform.
    • Mentorship and Leadership: Experience a collaborative culture where your contributions matter. Foster a learning environment by providing mentorship and technical leadership.

    Responsibilities:

    • Execute, optimize and manage endtoend Google AdWords, Social Media Marketing, Content Marketing, Video and Affiliates, Campaigns for lead generation including keyword selection, ad copy creation, budget allocation to maximize conversions.
    • Develop and implement comprehensive performance marketing strategies to drive traffic, conversions, and revenue across various digital channels.
    • Responsible for endtoend campaign management, Lead to Acquisition to Customer Experience to Cross Sell to Retention.
    • Conduct comprehensive market research, including keyword analysis and audience research, to identify target audience segments and optimize advertising strategies accordingly.
    • Implement effective tracking mechanisms, such as conversion tracking and ROI using analytics tools, to measure campaign performance and gather insightful data for continuous improvement.
    • Lead and mentor a team of performance marketing specialists, providing guidance and support to maximize individual and team performance.
    • Monitor campaign performance metrics, analyse data, generate reports, and provide insights on campaign effectiveness.
    • Collaborate with the internal stakeholders including product and design teams to develop landing pages and assets aligned with campaign strategies.
    • Stay abreast of industry best practices, emerging trends, and technological advancements in digital marketing, and incorporate relevant innovations into marketing strategies.
    • Generate comprehensive reports and present actionable insights to the marketing team and stakeholders.

    Qualifications:

    • 6+ years of experience in performance marketing with a strong focus on digital advertising channels.
    • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree a plus).
    • Proven track record of developing and executing successful performance marketing strategies that deliver measurable results and achieve business goals.
    • Indepth knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads, etc.) and campaign management best practices.
    • Strong analytical skills with experience in marketing analytics platforms (e.g., Google Analytics, etc.).
    • Excellent communication, presentation, and interpersonal skills.
    • Ability to manage multiple priorities and deadlines in a fastpaced environment.
    • A selfstarter with a strong sense of ownership and a datadriven approach to decisionmaking.