Social Media Executive - Nashik - confidential

    confidential
    confidential Nashik

    4 days ago

    Full time ₹350,000 - ₹800,000 (INR) per year *
    Description

    Key Responsibilities:

    • Social Media Strategy & Planning:
    • Develop and execute effective social media strategies to align with the company's marketing objectives.
    • Identify target audiences and create tailored content that speaks directly to them.
    • Plan and manage the social media calendar, ensuring timely and relevant content across all platforms.
    • Content Creation & Curation:
    • Create engaging text, image, and video content that resonates with the target audience and aligns with brand voice.
    • Curate relevant content from other sources to share on company profiles.
    • Collaborate with designers and copywriters to create high-quality visuals and copy for posts, stories, and ads.
    • Community Management:
    • Manage day-to-day interactions with followers, including responding to comments, messages, and mentions.
    • Foster relationships with social media influencers, partners, and other stakeholders.
    • Monitor social media activity, manage brand reputation, and address customer queries or complaints promptly.
    • Campaign Management & Advertising:
    • Plan and execute social media campaigns to promote products, services, or events.
    • Run paid social media campaigns, including budget management, targeting, and performance tracking (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
    • Track ROI for paid campaigns and optimize for better performance.
    • Analytics & Reporting:
    • Monitor social media trends, tools, and applications to stay up-to-date with changes and emerging platforms.
    • Analyze social media performance using analytics tools and generate regular reports on metrics such as engagement, reach, conversion, and audience growth.
    • Provide insights and recommendations for improving social media performance.
    • Brand Consistency:
    • Ensure consistent branding, tone, and messaging across all social media channels.
    • Align social media efforts with overall brand strategy and marketing campaigns.
    • Collaboration:
    • Work closely with the marketing, PR, and design teams to ensure cohesive content across channels.
    • Assist in coordinating influencer partnerships and other external collaborations.

    Required Qualifications:

    • Proven experience in social media management or digital marketing.
    • Strong knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
    • Excellent writing, editing, and communication skills.
    • Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Socialbakers).
    • Creative mindset with a strong understanding of how to engage audiences.
    • Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
    • Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent work experience).

    Preferred Skills:

    • Experience with paid social media campaigns and budget management.
    • Familiarity with video editing tools (e.g., Adobe Premiere, Final Cut Pro, Canva).
    • Experience working in the industry or niche relevant to the company (e.g., fashion, tech, lifestyle).
    • Knowledge of SEO and how it applies to social media.
    • Basic graphic design skills (e.g., Canva, Photoshop).
    * This salary range is an estimation made by beBee
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